Mobile Is Changing Entertainment Marketing
This article originally appeared in [a]list Daily
By Steve Peterson
At the recent [a]list Mobile Summit, Jim Louderback, former head of Discovery Digital Networks and current managing director of Boomfeeder, moderated a panel of industry luminaries to discuss the state of entertainment marketing. He was joined by Kristian Segerstrale, COO of Super Evil Megacorp, Peter Levin, president of interactive ventures and games at Lionsgate, Andrew Stalbow, co-founder and CEO of Seriously, Andy Hess, evangelist for Epic Games, and TJ Marchetti, CMO of AwesomenessTV.
Jim Louderback asked the panelists to define mobile – what is it? “I think mobile is changing–it’s very rapidly becoming the primary consumption platform for gaming. It’s also shifting how we are thinking about marketing and our audiences,” said Segerstrale.
“I do think it has migrated materially from a snackable item to a major part of our lives. The ability to have engagement with your audience is breathtaking,” Levin commented. “It used to be the fourth screen, but that’s not the case any more. It’s the first screen,” Stalbow said.
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