Asos Lets You Control the Colors
This article originally appeared in [a]list Daily
By Lauren Arevalo-Downes
Brands are having a whole lot of fun with interactive video lately. From last week’s cinematic masterpiece from Honda to Gap’s interactive video letting you play with stripes. Now another clothing brand is exploring the possibilities and music is a huge part of it yet again.
Asos has created a music video in which the clothing, background, and accessories are color-coordinated. You can navigate each theme by clicking on your colors of choice at the bottom of the screen…
Tags: Advertisement, Alist Daily, alistdaily, Asos, branded content, Interactive Video