Mobile Game ‘Best Fiends’ Finds Success with the Help of PewDiePie
This article originally appeared in [a]list Daily
By Robert Workman
We’ve talked previously about what drives the success of a mobile game, whether it’s a popular idea that takes off quickly (like “Flappy Bird”) or the involvement of a major development team (“Angry Birds”), or even a brand name that shoots up the charts like magic. However, as we’ve stated in the past with our articles, sometimes all you need to capture mobile lightning in a bottle is the right partner.
That’s certainly the case with Seriously, a start-up company that has produced a mobile game called “Best Fiends.” First introduced back in October on the App Store, “Fiends” has become a big success, it’s not only received a recommendation by Apple, but also a huge push from YouTube sensation PewDiePie, according to Pocket Gamer.
Seriously teamed up with the Swedish-based streaming star, whose real name is Felix Kjellberg, to provide a push for the game. And when you snag someone like that, you get a huge following of your own. After all, PewDiePie has 38 million subscribers to market your brand/product to.
The company had to do some serious work to get the star, but Seriously’s vice president of marketing and communication, Phil Hickey, explained that they finally got a hold of him through Maker Studios. “The first and most important step was that PewDiePie tried out the game and genuinely liked to play it,” he said. “Short of that, nothing would have been possible.”
But it’s a move that paid off for the better, according to Hickey. “In our launch week, ‘Best Fiends’ had a lot of momentum and racked up one million downloads, zooming up the Apple App Store charts with very little performance marketing compared to competitors.”
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