Bots Could Take $6.3B from Marketers in 2015
This article originally appeared on [a]list Daily
By Lauren Arevalo-Downes
Meet the new scourge: bots. According to new research from the ANA, or the Association of National Advertisers, bot fraud could mean up to a $6.3 billion loss for marketers in 2015. Those are big numbers and a cause for concern.
As it turns out, almost a quarter of video ads are actually served to bots and not real human beings. Display ads, while much derided for being the victims of “banner blindness,” are not as affected with 11% of them being “bot-infected.”
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