Global Digital Ad Spend Continues to Shift to Mobile
This article originally appeared in [a]list Daily
By Robert Workman
Global digital ad spending is certainly growing all around, but there’s an interesting little trend breaking out that shows that mobile could see a bigger focus in the years ahead.
A report from eMarketer shows that, over the next year, advertisers will spend a whopping $64.3 billion on mobile advertising, a 60% increase over this year. However, that number’s going to get even bigger over the next few years, as it’s expected to reach $159 billion by 2018 – which would account for 63% of overall global digital ad spending.
Using a custom tool on the eMarketer website, users can view ad spending across 22 countries, filtering by categories (including total media and digital ad spending) and years. With it, eMarketer reports that global digital ad spend will reach an incredible $171 billion next year, a 17% increase versus this year’s numbers.
Alistdaily.com is the insiders’ source for editorial focused on entertainment marketing news, and a content distribution partner with VideoInk. Follow [a]listdaily on Twitter @alistdaily or subscribe for the latest news, data, and more in your inbox.Tags: Alist Daily, alistdaily, digital advertising, eMarketer, Mobile Advertising, mobile video, Research