Instagram Takes a Cue from Vine to Ensure Users Won’t Miss Branded Content
This article originally appeared in [a]list Daily
By Lauren Arevalo-Downes
A new update on the platform that is ever-growing in favor with teens might look a little familiar to you. If you’re a fan of the way video content plays and then loops on Vine, you’ll be happy to know that Instagram video will now also loop continuously until users scroll past it. That being said, videos also can also no longer be paused.
Video on Instagram still aren’t as popular as photos on the platform, so this update may be a move to elevate video on the platform that is so known for being centered on photography.
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