Mobile Will Fuel Global Ad Spend in 2015 and Beyond
This article originally appeared in [a]list Daily
By Lauren Arevalo-Downes
eMarketer has released its latest rankings of the top five ad markets in the world in 2015, showing that ad spend will hit $592.43 billion globally in 2015. That represents a 6% increase over 2014. The United States is still on top as far as where ad dollars will go, but China has ramped up considerably at the #2 spot.
The data further breaks out what the total digital picture will look like and what part mobile will plays in the growth of digital advertising. Worldwide, digital ad spending is expected to be $170.50 billion in 2015, and of that amount, $64.25 billion is projected to be specifically for mobile.
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