Reaching for the Stars with YouTube
This article originally appeared in [a]list Daily
By Robert Workman
Over the past few years, YouTube has been able to create some unlikely superstars who have managed to amass a large audience within a limited period of time. After all, PewDiePie started out small but has become YouTube’s biggest sensation, making millions of dollars a year through posted videos and partnerships with other companies.
A new article from Digiday points out that even the smallest video creators on the platform can gain celebrity status with just the right amount of creativity. Although that doesn’t mean they’re rolling in millions, they can create large, suitable audiences through which to expand even further.
Take, for example, The Kloons, a group of YouTube sensations that have gained quite a following. The team has been working nearly five years on creating comedy sketches for the channel, and it appears to be paying off, with over 217,000 subscribers following them and over 460,000 monthly views across the two programs they post on a monthly basis, according to research from YouTube analytics platform OpenSlate.
Digiday’s article explains that the Kloons are not “rolling in money,” or “living the high life,” but they are on the verge of creating full-time work from their dream project.
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