Say Hello to Facebook’s New Ad Format

/ Feb 11, 2015

Facebook_Alist

This article originally appeared in [a]list Daily

By Robert Workman

Facebook is always looking for ways to catch its social base’s attention with fresh advertising, and it may have just struck gold with a new format it intends to introduce in spades – the cinemagraph.

Adweek has reported that Facebook, through both its own site and its wholly-owned Instagram page, will encourage brands to try out the new format, which looks particularly eye-catching because it encompasses two types of media–video and photograph (hence the name).

“You’re going to start seeing a ton of these on Facebook,” said an advertising executive who has seen Facebook’s guide on the new format, which has been named “Hacking Facebook Autoplay.”

Enjoy the rest of this article here.

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