Twitch Adds Music Marketing to Streaming
This article originally appeared in [a]list Daily
By Robert Workman
Millions of users turn to Twitch when it comes to broadcasting their gameplay sessions and other events to a wide audience, but some were a little bitter last year when the company introduced copyright protection software that would block out audio from certain songs on their streams. However, Twitch has now come up with a viable solution that should certainly ease the tension in this area — a curated music library.
Twitch has launched a new Music Library service, which users can use to play in the background of their gaming sessions without fear of having their audio blocked out. The 500-song collection is consistently curated, and can be used in any broadcast for no charge to broadcasters. It’s not only helping make streams more interesting, it’s helping music makers market their tunes.
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