Twitter’s New Revenue Generating Measures Set to Autoplay
This article originally appeared in [a]list Daily
By Andy O’Leary
The bite-sized update-sharing service is considering deploying autoplay previews for promoted videos when they appear in a user’s feed, allowing a user to click to play the entire video after the six-second preview concludes if they desire. Twitter executives are reportedly planning on drawing advertisers in by charging only when a user clicks to watch the entire video, creating a product seen as combining the best of what Facebook and YouTube currently offer for marketers.
Promoted videos were first tested by Twitter back in August; at the time, the company said advertisers would be charged per view, and that users would have to manually click to watch a video.
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