WATCH THIS: BuzzFeed’s Terry City on the Science of Shareable Content
This article originally appeared in [a]list Daily
By Lauren Arevalo-Downes
“We all saw this shift coming, I don’t think anyone realized how fast this shift was going to come,” said BuzzFeed’s VP of west coast, Terry City, the first keynote at the 10th [a]list summit about mobile marketing on December 3.
If you ask anyone to name some of the top publications they read on mobile, they will very likely name BuzzFeed, if it isn’t the very first one they say. Even if City hadn’t seen the shift coming as fast as it has, BuzzFeed has certainly kept up with the shift in step. According to City, 60% of time spent on mobile is social, and BuzzFeed matches that figure when it comes to their mobile traffic, too. These are appealing figures to marketers in 2015.
How is this possible? BuzzFeed’s hyper-focus on mobile is paying off as mobile is proving to be a screen that people spend a lot of time with (70% longer time on mobile pages than desktop) and share a lot more from (2.2 times higher share rates than desktop).
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