YouTube Is the Most-Used Social Network Among 14-17 Year-Olds
By Lauren Arevalo-Downes
It turns out that the belief that Facebook doesn’t matter as much to younger teens than it does for older millennials is very true. According to a new polling byNuVoodoo, teens are much less interested in Facebook than their older counterparts. So, what platforms matter most to them?
YouTube, as it turns out, is their social platform of choice, followed by Facebook, Instagram, Snapchat, Vine, Twitter, Google Plus, and Tumblr. Although Twitter and Vine are integrated, younger users prefer the video platform as opposed to the microblogging one, preferring the immediacy of video. This shows that younger users are most attuned to social platforms in which video is shared than anything else.
Separately, Tumblr is seeing rising popularity among younger users, with 23.8% of users on the platform as opposed to 15.6% of 18- to 34-year-olds. Pinterest, while user rates for teens are comparatively low, sees higher numbers in the 14-17 range than older users, showing that teens are more interested in the platform.
What this polling also shows is younger teens’ preference for mobile platforms is something to pay attention to. Snapchat, Vine, and Instagram are all inherently mobile platforms and their index in usage is high.
This article has been reprinted here with the author’s permission, and has been lightly edited from its original version. Alistdaily.com is the insiders’ source for editorial focused on entertainment marketing news, and a content partner with VideoInk. Follow [a]listdaily on Twitter @alistdaily or subscribe for the latest news, data, and more in your inbox.Tags: Alist Daily, alistdaily, eMarketer, facebook, NuVoodoo, Research, Social, youtube