"Burning Love": Anatomy of a Hit | VideoInk
 
 

“Burning Love”: Anatomy of a Hit

/ Jun 4, 2013

burninglove

During the Best in Class Case Study “Burning Love” at STREAM today, executives responsible for bringing “Burning Love” to Yahoo! and later to E! discussed how the show came to be.

The show got its start from the love Ken Marino and his wife, Erica Oyama, shared for “The Bachelor.” Both had worked on “Children’s Hospital,” for which she had already written episodes. With Ken’s encouragement, she drafted the “Burning Love” pilot and showed it to the head of of Abominable Pictures, the production company for “Children’s Hospital.” Abominable brought it to Ben Stiller’s Red Hour films and the two companies presented the show to Yahoo!.

Paramount Insurge, a subsidiary of Paramount Pictures that focuses on digital works, also signed on to produce. All sides knew that the emphasis had to be in the quality of the product, rather than the recognizability of the names. Regardless, Red Hour’s Mike Rosenstein noted a lot of established comedic actors like Michael Ian Black, Jennifer Anniston, Michael Cera and more were willing to participate at a significantly lower rate than they were used to being paid, if anything at all — actors wanted in just because the content was so good.

But the actor’s budget wasn’t the only reduced price. Marino both starred as firefighter Mark Orlando and directed the entire season, the script called for short episodes and the source material was just reality TV. Without any reason to shoot explosive special effects or hire stunt doubles for bold feats, the cast was free to focus on the jokes. In fact, Amy Powell, President of Paramount Insurge, remembers, “We rented a mansion in Calabasas, sent some donuts, and said, ‘Have some fun.’” Besides some notes about the amount of nudity or cursing they could include, “Burning Love” had near-complete creative freedom.

Pair all of that with a dedicated spot on the Yahoo! homepage for new episodes and the show’s success wasn’t entirely a surprise to the producers. What was were three Webby Awards, four Streamys, and a core audience of 11 million viewers in the US for the first season alone (and that’s not even including when viewership peaked somewhere much higher in midseason).

The success even landed “Burning Love” on E!, and the show is currently in its third season on Yahoo!. Check out our review of Burning Love Season 2.

Tags: , , , , ,


adam sandler

Netflix Buddies Up with Adam Sandler for Four Original Films

WSW_06

Web Series Wednesday: Embark on an Outta-This-World Journey

InStreamVideo

In-Stream Video Is Popular on Both Desktop and Mobile

Screen Shot 2014-10-01 at 1.11.18 PM

Refinery29 Launches New YouTube Series with Jenn Im

NetFrance

Netflix Already Has Over 100K Subscribers in France (Report)

Warren Miller Entertainment 2

The Orchard to Distribute Ski Films from Warren Miller Entertainment

Twilight_Facebook

Facebook to Exclusively Air Video Series Based on...

Dennys

Denny’s to Serve Up ‘Grand Slam’-Inspired...

Screen Shot 2014-10-01 at 11.54.49 AM

Phil DeFranco Comedy Special Now Available on Vimeo

Showyou Paid Channels

Showyou Now Allows Creators to Launch Paid Channels

Screen Shot 2014-10-01 at 11.24.23 AM

King Kong Heading to Netflix in Original Animated Series

NewsToKnow

Wednesday 10.1.14: News to Know

Screen Shot 2014-10-01 at 10.37.35 AM

Mondo Media Teams Up with Toy Company on Kids’ YouTube Channel

Starbucks_Video

Starbucks Serves Up New Docu-Series on YouTube

Virasb_Vahidi_Tom_Pickett_01

Chernin-Backed Otter Media Names CEO — Also Hires Tom Pickett

sharethrough

Native Ad Company Sharethrough Raises $10M from BSkyB, Others

Screen Shot 2014-09-30 at 1.10.33 PM

Starz Rolls Out New ‘Power Rangers’ Spoof Series on...

NetFlix

Theater Chains Lash Back Against Netflix for ‘Crouching...

interlude

Interlude Names Jim Spare President and COO

zefr1-1

Zefr Hires Manoj Goyal as First Chief Technology Officer

AOLadvertising

AOL and MSN Expand Syndication Partnership

dead rising

Crackle and Legendary Announce ‘Dead Rising:...

Crouching Tiger

Netflix Orders Its First Original Film, a Sequel to...

NewsToKnow

Tuesday 9.30.14: News to Know

belgium_Netflix

Belgian Telecom Operator Belgacom to Offer Netflix on Set-Tops

AOLadvertising

AOL and Publicis Expand Partnership into Programmatic Video

YoutubePlaybookBrands

3 Ways for Brands to Turn Viewers into Subscribers on YouTube

Marriott International

Marriott Paving the Way in Online Video for Hotel Industry

Chelsea Handler

Here’s a Sneak Peek of Chelsea Handler’s Upcoming...

Youtube_sad

Top YouTube Operations Exec, Tom Pickett, Leaves Company

AlphaHouse

Amazon to Go All-Out with ‘Alpha House’ Season 2

IAB

IAB to Form Research and Development Tech Lab

NewsToKnow

Monday 9.29.14: News to Know

Ear Biscuits Matthew Santoro

How Matt Santoro Developed His Unique Brand on YouTube

YouTube

Top Five Emerging Consumer Brand Channels on YouTube

Alist_branded

Some Companies Are Rewarding Views of Branded Videos

FRANCE DAILYMOTION

Dailymotion Unveils Private Ad Exchange

Ear Biscuits Matthew Santoro

Matt Santoro: A Case Study on Rapid Subscriber Growth on YouTube

Starz Survivor's Remorse

Starz to Offer Double-Dose of ‘Survivor’s...

sonia gil disney parks

EXCLUSIVE: Sonia Gil Partners with Disney World Resorts on New...