“Burning Love”: Anatomy of a Hit

/ Jun 4, 2013

burninglove

During the Best in Class Case Study “Burning Love” at STREAM today, executives responsible for bringing “Burning Love” to Yahoo! and later to E! discussed how the show came to be.

The show got its start from the love Ken Marino and his wife, Erica Oyama, shared for “The Bachelor.” Both had worked on “Children’s Hospital,” for which she had already written episodes. With Ken’s encouragement, she drafted the “Burning Love” pilot and showed it to the head of of Abominable Pictures, the production company for “Children’s Hospital.” Abominable brought it to Ben Stiller’s Red Hour films and the two companies presented the show to Yahoo!.

Paramount Insurge, a subsidiary of Paramount Pictures that focuses on digital works, also signed on to produce. All sides knew that the emphasis had to be in the quality of the product, rather than the recognizability of the names. Regardless, Red Hour’s Mike Rosenstein noted a lot of established comedic actors like Michael Ian Black, Jennifer Anniston, Michael Cera and more were willing to participate at a significantly lower rate than they were used to being paid, if anything at all — actors wanted in just because the content was so good.

But the actor’s budget wasn’t the only reduced price. Marino both starred as firefighter Mark Orlando and directed the entire season, the script called for short episodes and the source material was just reality TV. Without any reason to shoot explosive special effects or hire stunt doubles for bold feats, the cast was free to focus on the jokes. In fact, Amy Powell, President of Paramount Insurge, remembers, “We rented a mansion in Calabasas, sent some donuts, and said, ‘Have some fun.'” Besides some notes about the amount of nudity or cursing they could include, “Burning Love” had near-complete creative freedom.

Pair all of that with a dedicated spot on the Yahoo! homepage for new episodes and the show’s success wasn’t entirely a surprise to the producers. What was were three Webby Awards, four Streamys, and a core audience of 11 million viewers in the US for the first season alone (and that’s not even including when viewership peaked somewhere much higher in midseason).

The success even landed “Burning Love” on E!, and the show is currently in its third season on Yahoo!. Check out our review of Burning Love Season 2.

Tags: , , , , ,


Michael Phelps Facebook Live Rio Olympics

Michael Phelps Tops Facebook Live as It Pulls in 139 Million...

 
Stand Up to Cancer with YouTube Endemol Shine Group

Brits Stand Up To Cancer with Live-Streamed YouTube Campaign

 
How They Made Fight of the Living Dead Experiment 88

How They Made YouTube Red’s ‘Fight of the Living...

 
More people in the US use Smart TVs than last year

Cord-Stackers Get Most Satisfaction from SVOD Experience

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
BizWireTV Launches on Apple TV, iPhone and Android Devices

BizWireTV Streaming News Show Comes to Mobile

 
Now We're Talking LeBron James Uninterrupted Go90

First Look at Trailer for Go90 series ‘Now We’re...

 
American Gods Amazon Starz

Amazon Captures ‘American Gods’ for Prime Video in ...

 
Digital Domain World Surf League Tahiti

Digital Domain Goes 360 with World Surf League in Tahiti

 
Streamy Awards

Epic Rap Battles and ‘Oscar’s Hotel’ Top...

 
Dose

Dose Hires BuzzFeed and Elite Daily Execs to Build Out Video and...

 
Wong Fu Productions Single by 30 YouTube Red New Form Digital

How Wong Fu Productions Upped Their Game with YouTube...

 
DigitalCabana_Ep4Still

Streaming Businesses Are A Dime A Dozen, Will They Work?

 
DigitalCabana_Ep4Still

Why is Facebook Catching Push-Back from Premium Publishers?

 
SekineRisa_VideoInk_300x250

International MCN’s Are Still Standing —...

 
JW Player

JW Player’s New “JW Showcase” Further Enables...

 
YuYu_VideoInk_300x250

Digital Media Rights Announces Another Streaming Service — YuYu

 
netflix mobile

Majority of Netflix Subscribers to be Outside of U.S. by 2018

 
ComcastWatchable_Exclusives_VideoInk_300x250

Comcast’s Watchable Grabs Exclusive Titles from Cut, Buzzfeed

 
Rupert Grint Wild Target

Rupert Grint to Star in Crackle’s Series Adaptation of...

 
Vaughan Emsley Tongal

Why Vaughan Emsley Left an Old School Ad Giant for...

 
NextVR and FOX Sports to Broadcast Bundesliga Opening Match Live

NextVR Live Streaming Bundesliga German Soccer League Kick-off...

 
Netflix acquires three new indie flicks

Netflix Returning to Canada with ‘Anne of the Green...

 
AOL Alpha VR Virtual Reality

Does the Future of Virtual Reality Sit at Home and Wear a Headset?

 
Udi Jacobi_VideoInk_300x250

Ad Blocking: How Big is the Problem and What Can Publishers Do...

 
Damon Dash Dame Dash Studios Dame Dash TV

Hip Hop Entrepreneur Damon Dash Launches Dame Dash TV OTT Channel

 
Jake Paul

Vine Star Jake Paul to Headline DigiTour’s ‘Team 10...

 
Dr. Havoc's Diary Fullscreen

EXCLUSIVE CLIP: Fullscreen’s “Dr. Havoc’s...

 
Between_Jennette_McCurdy Netflix

Jennette McCurdy Pacts with Canvas Media Studios for Series...

 
John Zhang Indigenous Media

Indigenous Media Hires DanceOn’s John Zhang as EVP of Marketing

 
Jamie Curry WME

WME Signs Kiwi YouTube star Jamie Curry of Jamie’s World

 
Elizabeth Grier Nash and Hayes Awestruck

Nash & Hayes Grier’s Mom Joins Awestruck Network

 
Billy Crudup Stanford Prison Experiment

Billy Crudup joins Naomi Watts in Cast of Netflix’s...

 
Zype

Zype Adds Live Streaming Capabilities for Clients

 
Talking Tom and Friends

‘Talking Tom and Friends’ feat. Colin Hanks Greenlit...

 
eOne Logo

eOne Completes Acquisition of Secret Location Digital Studio

 
Creative Galazy Season Two Amazon

Amazon Announces ‘Creative Galaxy’ Season 2 Premiere Date

 
DigitalCabana_Ep4Still

Digital Cabana: ESPN Goes Over the Top, Investment is Hot, and more!

 
Defy Media

Defy Media Partners with 3 Ball Entertainment on Content Initiative

 
Primr Machinima

Machinima Returns to Gaming Roots with Channel Revamp

 
Curse Twitch

Twitch Acquires Gaming Tech Company Curse