The Fine Brothers on Future Plans, Working with Each Other

/ Feb 11, 2014


Full-time YouTubers may seem like they’re living the dream. They get paid to produce fun online content, and in some cases, even get to work with their best friends. For example, Rhett & Link, or the guests in their recent “Ear Biscuits” podcast, the Fine Brothers (first names: Benny and Rafi), whose bond runs as deep as blood.

Deemed “the busiest guys on YouTube” by the podcast’s hosts, the Fine Brothers say they’re currently dedicating a lot of their time to making shows and developing projects for the future, “wherever they might end up, whether it be online or on television.” While looking to expand to other media, the YouTubers still feel they have an obligation to their fan base on the site. (This is a sentiment shared by fellow ‘Tuber Harley Morenstein). This means that while the brothers work on off-platform projects and opportunities, they have no intention of leaving YouTube. They’re still going to spend “every waking moment [on] creating content” for their YouTube channel.

Anyone with a serial partner on YouTube might echo this statement. For the Fine Brothers as well as Rhett & Link, part of hanging out with each other inherently leads to work. Ordinary talk turns to brainstorming for their next project, which is exactly why Rhett & Link say they refuse to vacation together — they don’t want it to turn into an extended work conference. Similarly, Rafi and Benny began living apart to “help [them] not think about [their] work for a second,” which makes perfect sense for a pair who describes themselves as “workaholics.”

When the Fine Brothers are working, they have a good system in place for brainstorming and developing new content. “The origination of ideas happens fully together,” the brothers tell Rhett & Link, “happening from us just sitting and getting to talk.” While “actual execution of writing has always been Benny,” according to Rafi, who told that his brother “vomits out” their hour-and-a-half features in only two days, Rafi ends up serving as the editor, shaping the content and tightening it up to its final product.

With so many years of working together, the Fine Brothers’ roles have now merged, with each brother having familiarized the other brother’s tasks. For more on their collaborative process, check out their interview on “Ear Biscuits with Rhett & Link.”

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