Business of Beauty: Rachel Talbott, A Pro On and Off YouTube - VideoInk
 
 
Business of Beauty: Rachel Talbott, A Pro On and Off YouTube
/ Jul 14, 2013

talbott

Watch any of Rachel Talbott’s videos on YouTube, and you’ll notice the ease with which she talks to her audience. She is a natural. That’s not to say other YouTube beauty gurus have a problem with this — they wouldn’t be where they are today if they did not know what they were talking about — but in Talbott’s case, she comes off as a true beauty and fashion pro. Which is an apt description of who Talbott is — just look at her resume.

“I was working as a skincare specialist for Clarisonic, and lots of my clients and friends suggested I start a blog to share some of my tips,” says Talbott. “Eventually, I got wind of the opportunity to do video blogs, or vlogs on YouTube. Beauty gurus on YouTube were on the rise, and I thought it would be a fun opportunity to share everything I had learned as a skincare specialist.”

It also helped that YouTube was a homecoming of sorts.

“This is a fun outlet for me, because as a child I did lots of commercials, theatre, and voice-overs and session singing,” she says. “YouTube allows me to not only be on camera, and share my passion for skincare, fashion, beauty, etc., but also gives me an opportunity that brings me back to my on-camera roots.”

From that opportunity, she has built a YouTube career that spans a channel (CheckInTheMirror) with more than 224,000 subscribers and partnerships with brands and media companies like Nine West and Disney to produce content for their YouTube destinations.

Helping her along the way is YouTube talent network Big Frame, which she says has been a key partner in helping her grow her audience and work with brands on the world’s biggest video site. “Partnering with a network you trust is key as they can really help you with income opportunities,” says Talbott. This requires a lot of listening and communicating, which Talbott says Big Frame provides in spades.

“There are a variety of road blocks when working on the internet,” says Talbott. The major ones are building an audience and, as Talbott describes it: “figuring out how you are going to make a living without taking every single brand deal that comes your way.”

A network such as Big Frame is able to help Talbott accomplish both without the risk of losing the trust of her audience, which she says would be easy to do if she took every brand deal offered to her.

This is why communication is so important. “I really made it clear [with Big Frame] that I wanted to make money hosting webisodes and creating content for other channels, and not by taking every single money-making brand deal that came up,” she says. And now that aspect of her YouTube career — the content that she is producing for other channels and sites — is where a majority of her income comes from.

It doesn’t mean she’s not open to talking about and working with brands for her main channel, it just has to be done in an authentic way — the oldest and truest adage when it comes to engaging with people online.

“I’m extremely picky with brands that I choose to work with,” says Talbott. “I’ve said ‘no’ to way more brands than I’ve said ‘yes’ to. It comes down to honesty and integrity for me. I have to really love the product to mention it on my channel.”

And to maintain her authenticity, it’s important that Talbott is allowed to speak about that brand or product in her own words, which means: no script.

“I don’t like to spout off statistics, or be given a script,” she says. “I’m okay with sharing important information and educating my viewers, that’s originally why I started my channel, but it has to be my own words.”

So far, Talbott says she hasn’t had any hiccups with brands. And as her YouTube presence has grown, she says it’s opened up more opportunities for her to work with brands she already loves, which makes it easy to talk about them on her channel — a “win-win” for all.

Of course there are other ways for beauty gurus and other content creators on YouTube to grow their audience and monetize content, be it from collaborating with other content creators or “mainstream” channels or from pre-roll ad revenue. Once again, Talbott says it’s important for creators to have a good working relationship with their representation to manage all of that.

“A lot of people say to me ‘Man, I wanna start a YouTube channel,’ as though making a channel and making loads of money is easy,” she says. “It’s really, really not. As the industry gets more saturated, it gets harder. What’s important is to focus on being you and building an audience that likes and relates to you. Once you do that, partnering with a team that can help guide your career is essential.”

“I have said no to big offers before, because I knew I couldn’t take it,” she continues. “If I’m offered an opportunity to be in a commercial outside of my channel, that is one thing. But my channel started with honest opinions, and I want to keep it that way.”

Tags: , , , , , , , ,


  • Meg

    Love her!

Hollyshorts

HollyShorts Announces 2014 Short-Film Winners, Fêtes Felicia Day

ATV

AwesomenessTV Goes to TV (Again) with New Roku App

Snapchat_Alist

Snapchat May Introduce Ads and Videos

Screen Shot 2014-08-19 at 2.11.28 PM

DoubleVerify Co-Founder Takes CTO Role at AnyClip Media

AmericasFinestGrill

‘America’s Finest Grill’ Serves Up Patriotric...

iggy_azaela_1

Iggy Azaela Reveals Her Stage Name’s Origin in New Vevo Series

mashable monumental

New Mashable Series Tackles Pop Culture’s Mount Rushmores

Comcast

Comcast to Launch Internet TV Service for College Kids (AKA...

N3twork App

N3twork App Shifts Focus to Video-Centric Discovery & Curation

Divimove

Divimove to Boost Brands on YouTube with New In-House Agency

kicktv

MLS-Owned KickTV Nets Xbox Distribution Deal with The Whistle

WSW_02

Web Series Wednesday: Learn Something or Let Your Brain Relax

MobileADS

Why Consumers Don’t Click on Mobile Ads

VancouverWebFest

2015 Vancouver Web Fest Now Open for Submissions

SkateInTheCity_LA

New Network A Series Explores LA Skate Culture

Dan_Patrick

‘Sports Jeopardy’ Ready for a September Debut on Crackle

NFLNetflix

NFL Now Arrives on Apple TV

AFI_Orange_Black

‘Orange Is the New Black’ Is Really...

tom lesinski

Legendary’s Ex-Digital Chief Tom Lesinski Forms New...

GlamourStories

New Glamour Series Seeks to Inspire Women Everywhere

theorchard

With an Assist from NYTVF, The Orchard Sets Sights on Original...

NetFlix

Netflix Now Pays Time Warner Cable for Faster Internet, Too

studionow

StudioNow Scores $5M, Adds to Management Team

Bee

Frederator’s Toon MCN Grows to 9.5M Subscribers

NewsToKnow

Wednesday 8.20: News to Know

watchloud

WatchLoud’s ‘Detroit Rubber’ Restarts with an...

FrankensteinMD_Victoria

‘Frankenstein, MD’ Comes Alive on YouTube

TheBuzzer

Fox Sports Targets Young Audience with Help from YouTube Space LA

YouTubeMusic

Leak Reveals More Info on YouTube’s Music Service

heyusa grace helbig mamrie hart

Helbig and Hart’s ‘HeyUSA’ Books a Date with...

hulu the awesomes

Hulu Renews Seth Meyers’ ‘The Awesomes’ for...

Doug Scott

OgilvyEntertainment Founder Doug Scott Joins WME IMG

LindseyStirling2

Lindsey Stirling Jumps from Fullscreen to Maker Studios

danceon new logo

John Legend Seeks YouTube Talent for Dance Film ‘Breaking...

guess the video vevo

Vevo Is No Longer for Sale

roku

Roku Ready to Ship ‘Smart’ TV Sets in the US

NewsToKnow

Tuesday 8.19: News to Know

NBA_broadbandtv

BroadbandTV and NBA Renew Deal for YouTube Rights Management

Oprah PewDiePie

From Oprah to PewDiePie: Creating Win-Win Campaigns (Video)

Fan_Halen

Warner Music Pays ‘Tribute’ to Fan-Bands in New...