Domestic to International Windowing: Dolphin Digital Media
Similar to Vuguru, Dolphin Digital Media, the producer of digital films and series like “CSI” creator Anthony Zuiker’s “Cybergeddon” and the Bryan Singer’s “H+: The Digital Series,” signs deals with a variety of distributors to make the programming available in both linear and digital formats in international markets.
For “Cybergeddon,” which originally aired on Yahoo in the US, Scott Iason, GM of Dolphin Digital, says the company sold the rights to the series to numerous distributors. These included ZDF Enterprises, which made “Cybergeddon” available in “primary and secondary markets” in Europe and “many parts” of Asia and the Middle East, as well as Venevision International, which covered Latin America. Dolphin Digital also inked deals with Astral Media and Bell Media in Canada to air French and English versions of the series, respectively.
In terms of strategy, Iason describes how Dolphin Digital takes care to “fine-tune” its original content to make it compatible for multiple platforms. “‘Cybergeddon’ was designed as a theatrical-quality feature that can be aired as a seamless movie or a series digitally,” he says. For digital producers it’s important to employ this strategy from the very beginning of the development cycle. “Ultimately a successful strategy is to choose which medium should be the initial release window — and then to adapt the development and production of the property for that particular medium.”
Because as Dolphin, and DramaFever and Vuguru, will tell you, good content is in demand everywhere. It’s just a matter of figuring out what makes the most sense for the territory you’re distributing to.
—Tags: Anthony Zuiker, Astral Media, Bell Media, bryan singer, cybergeddon, distribution, Dolphin Digital Media, h+ digital series, International, Scott Iason, Venevision International, Windowing, ZDF Enterprises