Domestic to International Windowing: Vuguru
Vuguru CEO Larry Tanz says 90% of his company’s international deals are with distributors like Content Media, FremantleMedia, and BBC Worldwide Distribution, who have sales-forces devoted to selling to both linear and digital. These distributors generally handle it all, determining which territories to sell to and in which windows. “On a macro-level, distributors will buy rights for a certain number of years, generally 4-6 years, and will sell limited windows within the territories they buy rights for,” says Tanz.
As an example, the first season of Vuguru’s critically acclaimed “The Booth at the End,” which ran on Hulu in the US, was sold in the UK first, where it ran on to FX. This was followed by a second window in the UK on Netflix and LoveFilm. In North America, the first season of “Booth” ran on Rogers’ CityTV channel, before arriving on Hulu in the US. The second season of the show, according to Tanz, had a different setup. The season ran concurrently across all territories, with the only difference being that Rogers elected to air it on FX in Canada instead of CityTV.
Tags: Amazon, BBC Worldwide Distribution, Booth at the End, CityTV, Content Media, distribution, FremantleMedia, Hulu, hulu plus, International, Larry Tanz, lovefilm, Netflix, Rogers, Vuguru, Windowing, youtube