How to Fail (and Still Succeed) on YouTube with Joe Bereta

/ Jun 6, 2014


It’s hard to believe that Joe Bereta, of BaratsAndBereta and SourceFed YouTube fame, attested to having “not the best YouTube business practices.” He elaborated on this week’s “Ear Biscuits with Rhett & Link” as to why.

Bereta admitted to having made some classic YouTube mistakes early on in his digital video career. First off, he initially scoffed at the now famous partner program. He and Luke Barats, his partner in comedic crime, made funny YouTube videos as part of a bigger entertainment picture. Having created a standup comedy group together, they won a standup competition while joining and performing with other comedy groups. Neither believed that their YouTube videos would go anywhere. “When the partner program came out, we were like, ‘No one’s gonna buy into this!’” he told Rhett & Link.

For someone whose career exists on the digital video platform, Bereta had obviously been mistaken. His other mistake with partner Barats focused on Myspace. The dwindling social media site gave content creators some stellar deals in what perhaps served as a desperate hope to keep the site alive and thriving. The one with Barats and Bereta asked that they post regular videos on Myspace, but also allowed them to maintain rights to those videos and post them elsewhere after they’d been on the site for a bit. Thus, Bereta believes they could have lost some YouTube fans that way, since YouTube fans express seriously loyalty for the platform.

Consistency serves as another key method to making it on YouTube, which Bereta also failed to achieve in his early ‘Tubing days. After their “Mother’s Day” video explosion, Barats and Bereta received an email from NBC asking them to create a pilot for the network. Unable to turn this opportunity down, the guys got to work, leaving their YouTube videos in the dust for some time as a result. “I think that kind of stunted our growth. It didn’t stop us from doing videos,” Bereta explained, “but I think it hindered us a little bit from staying the upper ranks.”

It didn’t end up hindering the comedy duo too much, whose channel hosts a slew of hilarious sketches. Ultimately, Bereta noted, “I don’t think we ever played the YouTube game correctly, but YouTube has always been great to us.”

You can hear more about their rise to online video fame as Bereta described it to Rhett & Link on this week’s “Ear Biscuits.”

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