‘How to Trick People into…’: Jenna Marbles on Her YouTube Explosion

/ Apr 11, 2014

Jenna Marbles signed with CAA

Many pretty women make money off their looks at some point in their lives, but very few make a career from creatively exposing the beautifying process. Jenna Marbles told Rhett & Link just how she (accidentally) did this on “Ear Biscuits.”

Jenna’s unused degrees serve as one of her trademarks. After graduating from an exclusive sports psychology program in Boston, Jenna failed to find a job in her field and worked various odd jobs to pay the bills, including promo modeling and go-go dancing, both of which require a pretty face and taut physique. Hence the creation of Jenna’s first viral YouTube video: “How to Trick People into Thinking You’re Good Looking.”

Since the process of switching from a daytime sports blogger to a nighttime go-go dancer required elaborate makeup application, Jenna noticed that people who met her during the day would reintroduce themselves at her night job because the makeup had transformed her looks. Tired of the mistake, Jenna said, “I’m just going to record myself getting ready and just make it a video.”

This video exploded fast. “By the time I got to my go-go dancing job later that night, people were like, ‘I saw that!’” Jenna noted. As the nature of the viral video predicts, Jenna’s 2010 “How to Trick People…” generated 1 million views by Sunday (the video was posted Friday night). Another week passed and 1 million increased to several million.

“You can’t wrap your head around 1 million views,” explained a Jenna, who had never intended to draw so much attention with her YouTube content. She had only been posting for family and friends, and she was thrown off by the mass’s notice. So, she did what anyone shocked by such recognition would do — she took six months off creating for YouTube.

Obviously, the break did not hurt her popularity. Jenna’s fan base, largely adolescent girls, has made her one of the most-subscribed YouTube personalities. And her first viral video? It now has nearly 57 million views.

For more on her rise to the top of YouTube, listen to Rhett & Link interview Jenna Marbles on “Ear Biscuits.”

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