Not All Fans Are Created Equal: 7 Ways to Engage Your Brand’s Top Fans on YouTube

/ Feb 17, 2015


On YouTube, only some fans can count as your “top fans.” Thanks to YouTube and Google+, these especially devoted followers are not hard to pin down. If your brand has over 5,000 subscribers (and let’s hope it does, now that you’ve had the chance to read up on YouTube tips from the Playbook for Brands), the video platform offers a “Top Fans” tool. By bringing together your brand’s Google+ page and YouTube channel, you can explore the “Insights” and “Fans” features to learn more about your followers and better engage with them.

1. Show Top Fans New Videos First

There’s not better way to reinforce how much your brand’s biggest fans mean to you than to treat them like VIPs to your videos. Using Insights, you can share your latest content with these fans (by uploading privately) before it becomes available to the YouTube viewing masses. Comments on the privately uploaded video will remain behind VIP doors, too.

2. Ask for Their Personal Opinions

Your brand’s top fans’ opinions matter because they know your content well and they know why they love it. Also, though they may feel like and act like friends, they’re not in one important way—they don’t have to tell you whatever you make is grand when it’s…not. Ask them for their thoughts on your brand’s latest video, what they want to see more of, what they don’t like, etc. Their advice will help you make the best videos you can make for the demographic your brand has already established, and soliciting it privately (via Insights) will let the fans share their thoughts more openly.

3. Chat with Them Face-to-Face

Insights is all about giving you time with your top fans and your top fans alone. Why not use it to conduct a private Google Hangout with your most dedicated viewers? Seeing them face-to-face will give you a better sense of who they are, and it will let them put a face to your brand. Being personable is everything on YouTube.

4. Find Out Who Else Your Top Fans Watch

If the biggest fans of your brand are regularly watching videos from certain other creators, it’s about time you do the same. Get to know those creators’ content not only to see what they’re doing right, but also so you’ll know something about them when you reach out to ask them to collaborate with your brand on the ‘Tube. Though you share top fans, you don’t share all fans, and collaborations always drive more traffic to your channel.

5. Share GIFs, Photos, and Other Exclusive Content

In addition to previewing videos early to your most dedicated viewers, you can also share other content with them. From GIFs to behind-the-scenes footage of your latest video, top fans will appreciate getting these extras.

6. See Who’s Already the Most Engaged

Even within your top fans bracket, some watch your brand’s content more intently than others. In the Fans feature, you can organize your top viewers by their “engagement scores” and reward your most engaged viewers accordingly…and figure out who to target with the above tactics so as to engage them more.

 7. Find Fellow YouTube Creators

You don’t always have to look as far as your fans’ other favorite creators to find fellow creators. Sometimes, your fans have plenty of subscribers on YouTube themselves, which you can find in the Fans feature by sorting them by their subscriber numbers. Those with plenty of subscribers might serve as great collaborators.

Tags: , , , , , , , , ,


Lesbian Vampires & Kotex: How ‘Carmilla’ Became...


MTV Labs Taps Rapper A$AP Rocky as Creative Director


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries