The Fine Brothers’ Surefire Tips for a Success on YouTube

/ Feb 12, 2014

FineBros003

Having been on both sides of the camera, YouTubers Benny and Rafi Fine know about branding, keeping the audience’s attention, and the minimum requirements for shooting a stellar piece of online video. They recently dished their tips to YouTube success during an interview with Rhett & Link on the “Ear Biscuits” podcast.

Even before they started working at Maker Studios with YouTube celebs like Philip DeFranco and Shay Carl, the Fine Brothers had a surefire system for shooting videos. All you need, according to the brothers, are two people, “a great cameraperson and a super PA.” Not that much manpower is needed to create solid internet content — which tells us that up-and-coming ‘Tubers should always look to maximize their resources, especially before they’ve made a career out of their work.

The tactic of having a small crew allows you to shoot plenty of videos in a short period of time, which brings us to the Fine Brothers’ “three in a day” shooting strategy. This was a major element of their time at Maker Studios — which means, many prominent early YouTubers were influenced by the brothers’ habit of constant creation.

When the Fine Brothers left Maker Studios, they stuck with the “three in a day” video model. They eventually rebranded their channel to have a new show every Sunday (presumably a big day for YouTube viewership, with people taking advantage of the weekend) while four additional shows ran every month.

A viral series can go a lot farther than a single, viral video. A steady stream of fresh content, especially in the context of a surefire series, maintains traffic to a channel. The “Annoying Orange” creator, Dane Boe, taught the brothers this lesson. After the first “Annoying” episode took off, he said each following one would undoubtedly get between 15,000 and 100,000 views (before moving on to even greater numbers). This established the show and channel as a steady venue for lots of hit videos.

Kids React” (and all of the subsequent spin-offs) is the Fine Brothers’ “Annoying Orange.” The brothers had relationships with a lot of websites at this point and somehow knew that people would react well to kids reacting. So they shared their new show, which gained the expected mass appeal. Sometimes you just know when a hit is going to be a hit.

According to the brothers, focusing on a successful, consistent series also frees you up to work on other passion projects. You’re not “panicked” about taking longer to shoot the videos you really love when there’s still plenty of other content to occupy and entertain viewers.

In the end, the brothers advice to creators is to “be constant…keep moving; you can’t have a week where you miss [in terms of content].”

For more on guaranteed YouTube success techniques, here’s the Fine brothers’ interview on “Ear Biscuits with Rhett & Link.”

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