Hacking the YouTube ‘Creator Playbook': Engage Your Viewers

/ Mar 3, 2014

HackingYoutubeCreatorPlaybook

You probably could have guessed the first step to YouTube success: make sure to keep your viewers hooked! Since YouTube creators see rewards for increased watch-time (not just overall clicks), it’s important to have content that not only pulls your audience in at the get-go, but also keeps them hooked for your whole video (or even series). Here, we hack into the “Creator Playbook” to provide you with some ways to do both.

To pull them in:

1) Address the Viewer: Directly welcoming your viewer helps them feel more included in your video. An intriguing intro about yourself and your content should excite viewers about what’s to come.

2) Start with a Bang: Without going over the top, do something right away to engage your viewers, whether it means flashing your bright personality or starting off the bat with your great content.

3) “Tease” Your Audience: Teasers are a great way to ensure longer watch-time from viewers. It gives them something particular to stick around for.

4) Avoid Lengthy Intros: If you take too long to cut to the chase, viewers are liable to get bored and click elsewhere.

5) Keep Branding to a Minimum: According to the creators of the “Creator Playbook,” five seconds of branding is more than enough for your video. Keep it under for maximal viewership.

To keep them watching:

1) Great Production Value: If your video is as painful to watch as a low-budget infomercial, no one’s going to want to stick around for the end.

2) Texture the Visual Experience: Alternate angles and make some daring cuts to keep your content moving and your audience waiting for the next surprise.

3) Pay Attention to Structure: If you have a longer video, different segments will help keep viewers from feeling like they’ve been watching too long. Techniques like annotating videos and using recognizable graphics will allow viewers to skip around. This way, viewers can easily navigate your videos when they don’t have enough time to watch the whole thing from beginning to end.

4) Contextualize Serial Content: Let your audience know from the start if a video is part of a series. Include quick recaps of prior episodes to keep viewers invested. Arrange your video so that getting from one episode to the next is a simple and engaging process. Try using playlists, annotations, in-video message, and including episode numbers to accomplish this goal.

Tomorrow’s tips focus on getting viewers to react to your videos. Check back then for more decoded information from the masterminds behind YouTube.

Tags: , , ,


Read today's digital video news stories

Quick Breaks: Sling TV Gets More Channels, CDS Pairs with Food...

VideoInk and Hollyshorts Team to Produce Bicoastal Monthly Event...

Copa90 Pitch International

Pitch International Invests in Online Soccer Network Copa90

Grace Helbig

Listen to Grace Helbig Describe Her New E! Show to Jimmy Fallon

FacebookVSYoutube

Measuring Branded Video Success on YouTube vs. Facebook

vice

Vice to Get Prime Placement on HBO Now

Digital video industry news today

Thursday 3.26.15: News to Know

'Derek Special' debuting on Netflilx April 3

WATCH THIS: Netflix Debuts Trailer for Hour-Long ‘Derek...

Periscope is Twitter's live-streaming video app

Twitter Launches Its Own Live-Streaming App, Periscope

Youtube_sad

Going OTT Won’t Mean Much If Streaming Quality Sucks (Study)

Youtube_003

The Must-Know Tricks for Growing Your Audience on YouTube

Read today's digital video news stories

Quick Breaks: Nielsen to Start Measuring Netflix and Amazon by...

The Road, flagship web series on SXSW On

Web Series Wednesday: Listen to These Shows

facebookvideo

Here’s How Facebook Plans to Get More Creators to Upload Natively

cricket world cup

SendtoNews Extends Sports Syndication Deal with IMG and...

Facebook making yet another push for video

Facebook Wants Exclusive Video from Publishers, Updates...

jukinmediafailarmy

Get Ready for More ‘Fail Army’ on TV (Outside of the US)

twitchtube

YouTube to Relaunch Live-Streaming Service with Focus on eSports...

Digital video industry news today

Wednesday 3.25.15: News to Know

carmilla

Defy Media Signs ‘Carmilla’ Creators VerveGirlTV

Read today's digital video news stories

Quick Breaks: SourceFed Adds New Host, Endemol Beyond Grows Sales Team

Chelsea Crockett has a new series...on TV

YouTuber Chelsea Crockett Talks Her New TV Show

Vevo Super Fan Showdown

Vevo and Kids at Play Bring Back ‘Super Fan Showdown’

black list awesomenesstv

AwesomenessTV to Produce 2013 Black List Script ‘Shovel...

Brian Robbins of AwesomenessTV

AwesomenessTV to Screen at MIP Digital Fronts

Taryn Southern as an influencer in the Influencer Outreach Network

ION Launches Platform to Connect Marketers with Digital Influencers

Funny or Die Valuation

Funny or Die Close to Sale for $198 Million to MTV/Viacom

tastemade

Tastemade Brings Linear ‘Tastemade TV’ Stream...

Young Hollywood

Young Hollywood Debuts on Apple TV with Exclusive, Long-Form Content

Digital video industry news today

Tuesday 3.24.15: News to Know

YouTube YouTube YouTube

Ovation TV Launches YouTube MCN, Pitches Creators Various TV...

BattleField Friends_Vessel

Vessel Nabs Fifth Season of Machinima’s ‘Battlefield...

youtubemusicweek

13 New Videos Released as Part of the YouTube Music Awards

Read today's digital video news stories

Quick Breaks: Meerkat Nabs Financing; NBCU Sets Big...

Crunch Report_logo-highres

TechCrunch Launches First Daily News Series, ‘Crunch...

hulu4

Hulu Picks Up New Drama Series from ‘Friday Night...

Chris Tucker to debut stand-up special on Netflix

Netflix Snags Chris Tucker’s First-Ever Comedy Special

Digital video industry news today

Monday 3.23.15: News to Know

Netflix is coming to Australia

Netflix Names Prices, Show Catalog for Australia and New Zealand