Hacking the YouTube ‘Creator Playbook’: Keep It Regular

/ Mar 5, 2014

HackingYoutubeCreatorPlaybook

YouTuber Freddie Wong said it best: “Consistent audience requires consistent content!” Our next batch of “Creator Playbook” tips focuses on maintaining a YouTube schedule that the audience you’ve been building can follow. Frequency and regularity are key when it comes to posting view-catching videos. Here a few tips for keeping your feed an active one:

What to Post:

1) One Video Per Week Minimum: A good rule to follow, the one-a-week minimum ensures your audience will get something new on a very regular basis. Remember, though, that this is a minimum. YouTube popularity is a numbers game, after all, and posting more than once a week means that many more views funneled to your channel.

2) Post Outside of Videos, Too: In addition to regular entertainment uploads, be sure to habitually “like” and comment on the platform. Keep your feed alive in any way you can!

3) Supplement Your Content: If you have a series, fill the break between “seasons” with clips related to the show’s characters. Make trailers for the next, big episode. Think of this stuff as DVD “extras.” Clips like a blooper reel from your popular series will keep the audience you’ve already acquired occupied.

4) As Always, Teasers: Many people seek out YouTube as a place for short-form entertainment. Throw those people a bone by making a short, preview-type version of your longer videos. From there, they may find the content enjoyable enough to sit still for a whole, twenty minutes.

When to Post It:

1) Pick a Day: It will help your audience if you stick with a certain day of the week to upload your new content. Dedicated fans won’t accidentally miss content if they know it’s coming out each Thursday.

2) Inform Your Viewers: On that note, they have to know it’s coming out on Thursday. Clearly communicate your release dates to your fans through videos, video descriptions, comments, etc.

3) Make a Schedule: YouTube has a publishing feature that allows you to structure when you put out what kinds of videos. If you have one vlog style show and another that’s purely how-to, you can organize when new content for both appears on your channel.

4) Post Relevant Content with Trends: Say everyone on the internet is crazy about this certain cat video (old example?). Put out your video in which you rant about the cat, dress up as the cat, whatever you want to do that will draw new viewers to content that comments on what they’ve already seen elsewhere.

As with everything else in life, people need reminders to do…just about anything. This includes watching your YouTube content, and a consistent schedule will help remind your audience to watch you. Check back tomorrow to see how patterned content can evolve into your very own playlist.

Tags: , , , , ,


facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

 
Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

 
Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

 
Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...

 
AmazonBox

Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

 
FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...