iJustine: Content Conqueror! | VideoInk
 
 

iJustine: Content Conqueror!

/ Mar 5, 2014

ijustine

When referencing the inimitable force that is Justine Ezarik, calling the notable personality a mere “content creator” just doesn’t seem totally apt. In the form of her online persona iJustine, Ezarik has blazed a trail across the digital realm, showcasing adaptable skill and savvy to succinctly ensure she is more than just a creator, but rather, she is every inch a content conqueror.

iJustine Oscars 2014An actress, comedian, and occasional hostess (which included a gig on the Oscar red carpet this past Sunday), Ezarik’s digital empire predates the world of YouTube, and has allowed iJustine to exist in multiple platforms and technologies throughout the years. With stints on Livestream, Yahoo, an original series on AOL, and multiple YouTube channels, iJustine is an undeniable force of nature in the digital world. Not only has Ezarik survived platform shifts and the introduction of new media, she relishes the challenge of the ever-changing tide.

Addressing the various adaptations and incarnations of iJustine, Ezarik is endlessly enthusiastic about the rise of different technology.

“I actually enjoy it, because I have a short attention span. If there’s something I’m getting bored with, I’m sure other people are as well,” Ezarik tells me. “If you’re not able to adapt and change, you’re going to get left behind. I’ve done so many different things. I started off with a website where it was just photos, before you could ever even post videos online. I was coding it with HTML, there was no platform to help. It’s so amazing how easy it is today to get stuff out there. It’s like when a grandpa tells a story, ‘I remember when we had to walk uphill in the snow,’ and here I am saying, ‘I remember when we had to code things ourselves!’ The technology changes so quickly. Kids today! They’re so lucky!”

It’s this endurance, says Ezarik’s manager Petar Mandich, which sets iJustine apart from the pack: “She’s someone who looks to break the mold and try new things, whether it’s trying new platforms, new projects, etc. She’s one of those people who leads the charge in terms of diversifying her videos and her career. She’s not afraid to take chances. She’s also working hard to maximize the potential of those projects. She’s always looking three steps ahead.”

It’s a sentiment echoed by Gabriel Lewis of AOL, who worked with Ezarik on their AOL Original series ”Hardwired” that’s garnered over 20 million viewers. “Besides all the attributes one could subjectively subscribe to her — she’s very passionate, she’s very authentic, she’s very likable — what you can’t argue with is that she’s built an organic fan base that is very passionate about her,” he says. “What’s exciting is that she shows that personal brands matter.”

jezarik14_172-Edit

It’s Ezarik’s sense of branding and forward movement across platforms that has kept the iJustine persona not only prevalent in the world of content creation, but also a dominant force. Today, in addition to a bevy of events, appearances, and hosting gigs, Ezarik also maintains no less than four (occasionally five) active YouTube channels at a given time. It may seem like a lot, but, at the end of the day, it’s this well-orchestrated curating of content that is at the heart of what makes iJustine.

“It really is a full-time job,” Ezarik says.  “It’s hard to manage sometimes, but, for me, I feel like YouTube is about the individual. I love being able to be in control and knowing that, at the end of the day, I have created it. Editing and creating the video by myself…it’s everything. It is time consuming, and it is emotionally draining, which is something some people don’t realize. You have to be on; you have to be excitable and happy. I do enjoy it, though. It’s so much fun to have an idea, go shoot, edit, and upload it that same day. That stuff doesn’t happen on TV or movies. You have to go through approvals, talk to teams, and I’m like, “Let’s just do it.” That’s what’s fun about YouTube: You can do whatever you want.”

By showcasing to other online talent that you can define the parameters of your own career, Ezarik, for many, sets the golden standard for which many content creators aspire. Furthermore, her commitment to emerging media and creativity has brought her millions of viewers over a variety of platforms, manifesting in a sizable and enviable audience. However, despite her ability to command the attention of a vast viewership, one infers that the root of all Ezarik’s success is a sense of humility that shows she understands what it means to be on the other side of the screen.

“Success can be measured in a lot of different ways,” Ezarik says. “Some people measure it in a million subscribers, some measure in views. I never look at numbers. I hate it. I don’t think you should base your work on that, because no matter how big or how small your audience, if you’re reaching people, you are talking to them. I think that’s success. Whether you have five or 500 followers, those are still people who want to hear what you have to say. Know who you’re talking to, trust your audience, and trust yourself. If you’re creating content you’re passionate about, don’t care about the numbers, worry about enjoying what you do. If you do something just for numbers, you’re not going to enjoy the work. I look forward to what I do every day when I wake up in the morning, and I think that’s the sign that I’ve made it.”

ijustine3

Enjoying our profile on Ms. Ezarik? Take a gander at some of the other top creators we’ve profiled HERE

For iJustine, it’s all about the belief in the work, and more so, belief in oneself. 

“I did this, and I want people to know that they can to, if they love it enough. That goes for anything, whether it’s YouTube, being a chef, whatever. If you want to be something, you can be that thing, you just have to have the passion, the will, and the fire to make it happen.”

Without a doubt, Ezarik’s is a fire that continues to burn brightly, ensuring that we’ll see iJustine continue to create…nay, conquer…the world of media for years to come.

Tags: , , , , , , ,


  • http://www.longdistancewebseries.com/ Long Distance

    Great article, we are instant fans!

  • SincerelyCS

    iJustine #1

  • grayceezarik

    She makes my heart have fun!

  • Scott Wallace

    Great article! Love her, one of my favorite YouTube personalities, and it’s great watching her grow in her success over the years!

Brittani_Louise_Taylor_alist

Jack & Jack, Brittani Louise Taylor to Headline Next...

CampTakoa

‘Camp Takota’ Coming to Netflix in December

MakerStudios_01

Maker Studios Signs Toy Review Channels in Time for the Holidays

YouTube

3 Reasons Why YouTube Gadgets Don’t Work for Brands

Chromecast

Chromecast Adds Comedy Central, Nickelodeon Apps

ConnorFranta

YouTube Star Connor Franta’s Strange Rise on the Billboard...

NewsToKnow

Tuesday 11.25.14: News to Know

Drea

Endemol Beyond USA Sets Premiere Date for Drea de Matteo’s...

AFV 25 Anniversary

‘America’s Funniest Home Videos’ Now Has an...

Mystery Science Theater 3000

More Episodes of ‘Mystery Science Theater 3000′ Land...

erika-nardini

Erika Nardini, CMO of AOL Advertising, to Leave Company

nick_offerman

Netflix Sets Premiere Date for ‘Nick Offerman: American...

Hulu_Header_01

EXCLUSIVE: Jay Mohr and Believe Entertainment’s Game Show...

SmashUp

EXCLUSIVE: Astronauts Wanted Enlists YouTube, Vine Stars to Help...

Beargrllys

Bear Grylls to Launch YouTube Channel with Barcroft Media

Pitbull_01

Pitbull Unveils Two YouTube Series with Endemol Beyond

cricket world cup

REPORT: ESPN Might Go Over-the-Top for 2015 Cricket World Cup

NewsToKnow

Monday 11.24.14: News to Know

vidible

EXCLUSIVE: Vidible Launches Flashlight to Spot Fraudulent Video...

Screen Shot 2014-11-23 at 9.57.34 PM

5 Emerging Cooking Channels on YouTube

NetFlix

Netflix Nabs Tina Fey’s ‘Unbreakable Kimmy...

JessicaJones1_DD

Who Will Play Jessica Jones for Netflix and Marvel?

house_of_robots

CDS Sets Companion Series to James Patterson’s Next Novel...

YouTubeChristmas

5 Reasons Brands Should Use YouTube This Holiday Season

NewsToKnow

Friday 11.21.14: News to Know

Peabody Awards

Peabody Awards Want More Digital Submissions

aereo

Aereo Files for Chapter 11 Bankruptcy

jukinmediafailarmy

Fox Orders Unscripted TV Series Based on Jukin Media’s...

Screen Shot 2014-11-20 at 3.28.02 PM

Dubai Media Launches Sports-Focused SVOD Service

Screen Shot 2014-11-20 at 12.13.26 PM

FIRST LOOK: Yahoo’s Basketball Comedy ‘Sin City...

Interstellar_02

Google and ‘Interstellar’ Want You to Take Part in...

cracklelogo

Crackle Will Be Home to Another Feature Film, ‘The...

AmazonBox

Amazon’s ‘Mozart in the Jungle’ to Debut in December

MaxandRuby

Kin Community to Manage Nelvana’s ‘Max &...

LastChanceKitchen

Bravo’s ‘Top Chef’ Web Spinoff to Debut New Season

Hungergames_01

Why Lionsgate Embraced YouTube to Promote ‘The Hunger...

NewsToKnow

Thursday 11.20.14: News to Know