iJustine: Content Conqueror!

/ Mar 5, 2014

ijustine

When referencing the inimitable force that is Justine Ezarik, calling the notable personality a mere “content creator” just doesn’t seem totally apt. In the form of her online persona iJustine, Ezarik has blazed a trail across the digital realm, showcasing adaptable skill and savvy to succinctly ensure she is more than just a creator, but rather, she is every inch a content conqueror.

iJustine Oscars 2014An actress, comedian, and occasional hostess (which included a gig on the Oscar red carpet this past Sunday), Ezarik’s digital empire predates the world of YouTube, and has allowed iJustine to exist in multiple platforms and technologies throughout the years. With stints on Livestream, Yahoo, an original series on AOL, and multiple YouTube channels, iJustine is an undeniable force of nature in the digital world. Not only has Ezarik survived platform shifts and the introduction of new media, she relishes the challenge of the ever-changing tide.

Addressing the various adaptations and incarnations of iJustine, Ezarik is endlessly enthusiastic about the rise of different technology.

“I actually enjoy it, because I have a short attention span. If there’s something I’m getting bored with, I’m sure other people are as well,” Ezarik tells me. “If you’re not able to adapt and change, you’re going to get left behind. I’ve done so many different things. I started off with a website where it was just photos, before you could ever even post videos online. I was coding it with HTML, there was no platform to help. It’s so amazing how easy it is today to get stuff out there. It’s like when a grandpa tells a story, ‘I remember when we had to walk uphill in the snow,’ and here I am saying, ‘I remember when we had to code things ourselves!’ The technology changes so quickly. Kids today! They’re so lucky!”

It’s this endurance, says Ezarik’s manager Petar Mandich, which sets iJustine apart from the pack: “She’s someone who looks to break the mold and try new things, whether it’s trying new platforms, new projects, etc. She’s one of those people who leads the charge in terms of diversifying her videos and her career. She’s not afraid to take chances. She’s also working hard to maximize the potential of those projects. She’s always looking three steps ahead.”

It’s a sentiment echoed by Gabriel Lewis of AOL, who worked with Ezarik on their AOL Original series “Hardwired” that’s garnered over 20 million viewers. “Besides all the attributes one could subjectively subscribe to her — she’s very passionate, she’s very authentic, she’s very likable — what you can’t argue with is that she’s built an organic fan base that is very passionate about her,” he says. “What’s exciting is that she shows that personal brands matter.”

jezarik14_172-Edit

It’s Ezarik’s sense of branding and forward movement across platforms that has kept the iJustine persona not only prevalent in the world of content creation, but also a dominant force. Today, in addition to a bevy of events, appearances, and hosting gigs, Ezarik also maintains no less than four (occasionally five) active YouTube channels at a given time. It may seem like a lot, but, at the end of the day, it’s this well-orchestrated curating of content that is at the heart of what makes iJustine.

“It really is a full-time job,” Ezarik says.  “It’s hard to manage sometimes, but, for me, I feel like YouTube is about the individual. I love being able to be in control and knowing that, at the end of the day, I have created it. Editing and creating the video by myself…it’s everything. It is time consuming, and it is emotionally draining, which is something some people don’t realize. You have to be on; you have to be excitable and happy. I do enjoy it, though. It’s so much fun to have an idea, go shoot, edit, and upload it that same day. That stuff doesn’t happen on TV or movies. You have to go through approvals, talk to teams, and I’m like, “Let’s just do it.” That’s what’s fun about YouTube: You can do whatever you want.”

By showcasing to other online talent that you can define the parameters of your own career, Ezarik, for many, sets the golden standard for which many content creators aspire. Furthermore, her commitment to emerging media and creativity has brought her millions of viewers over a variety of platforms, manifesting in a sizable and enviable audience. However, despite her ability to command the attention of a vast viewership, one infers that the root of all Ezarik’s success is a sense of humility that shows she understands what it means to be on the other side of the screen.

“Success can be measured in a lot of different ways,” Ezarik says. “Some people measure it in a million subscribers, some measure in views. I never look at numbers. I hate it. I don’t think you should base your work on that, because no matter how big or how small your audience, if you’re reaching people, you are talking to them. I think that’s success. Whether you have five or 500 followers, those are still people who want to hear what you have to say. Know who you’re talking to, trust your audience, and trust yourself. If you’re creating content you’re passionate about, don’t care about the numbers, worry about enjoying what you do. If you do something just for numbers, you’re not going to enjoy the work. I look forward to what I do every day when I wake up in the morning, and I think that’s the sign that I’ve made it.”

ijustine3

Enjoying our profile on Ms. Ezarik? Take a gander at some of the other top creators we’ve profiled HERE

For iJustine, it’s all about the belief in the work, and more so, belief in oneself. 

“I did this, and I want people to know that they can to, if they love it enough. That goes for anything, whether it’s YouTube, being a chef, whatever. If you want to be something, you can be that thing, you just have to have the passion, the will, and the fire to make it happen.”

Without a doubt, Ezarik’s is a fire that continues to burn brightly, ensuring that we’ll see iJustine continue to create…nay, conquer…the world of media for years to come.

Tags: , , , , , , ,


  • http://www.longdistancewebseries.com/ Long Distance

    Great article, we are instant fans!

  • SincerelyCS

    iJustine #1

  • grayceezarik

    She makes my heart have fun!

  • Scott Wallace

    Great article! Love her, one of my favorite YouTube personalities, and it’s great watching her grow in her success over the years!

Fuller House

The FullerHouse Trailer is Here!

 
Digital Entertainment World DEW

Start-Ups Face Off at Digital Entertainment World

 
Joking Hazard Explosm Entertainment

Explosm Entertainment and Studio71 Go Kickstarter Route with...

 
Ricky Dillon Follow Me Keywords Press

Ricky Dillon Joins YouTube Literary Movement with ‘Follow...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
MTV Snapchat Discover

Viacom Pacts with Snapchat for MTV Discover Channel and Ad Sales

 
Mozart in the Jungle

Amazon Renews ‘Mozart in the Jungle’ for Season 3

 
In Awe of You by AwesomenessTV Dress Macy's

AwesomenessTV Launches Fashion Line with Macy’s and Tie-In...

 
Studio71

Studio71 Opens Canadian Cooking Studio, Signs Domestic Geek and...

 
Horace and Pete Louis C.K. Steve Buscemi

Louis C.K. Releasing Series Direct-to-Digital Series as He Shoots It

 
Puppymonkeybaby Mountain Dew Super Bowl 50

Puppymonkeybaby Dominates Game Day Online Ad Competition, But...

 
Bryan Lanning

How Bryan Lanning Turned a Family Vlog into Pop Music Success

 
Heinz Ad Super Bowl 50

Try Our Super Bowl 50 Branded Video Sample Platter

 
Joe Montana Bay Area or Bust Super Bowl

How Brands Are Breaking the Internet with Super Bowl Videos

 
BrandedTVLogo_VideoInk_300x250

The Collision of Branded Content and Pro Sports

 
Orange is the New Black

Netflix Triples Down on ‘Orange is the New Black’

 
YouTube AdBlitz Jake and Amir

YouTube Reveals Top Trending Super Bowl Ads

 
mitu

Mitú Uses Influence Among Latino Millennials for Political Push

 
andy_milonakis

Andy Milonakis Signs Exclusive Live Stream Deal with Streamup

 
Univision Creator Network

Univision Creator Network Adds YouTuber Josh Leyva and...

 
BroadbandTV BBTV

Take That, Maker Studios! BroadbandTV Now Biggest Multi-Platform...

 
Bassem Yousseff F-Comedy Fusion

F-Comedy Signs Bassem Youssef, ‘The Jon Stewart of Egypt’

 
Netflix acquires three new indie flicks

Netflix Traveling to Pittsburgh for ‘Mindhunter’...

 
Super Bowl 50 Go90 Verizon NFL

Go90 to Live Stream Super Bowl 50 for Verizon Wireless Customers

 
YouTubeRedLogo

YouTube Red’s First Originals Get Premiere Date

 
Defy Media

Rumor Mill: Defy Media Latest MCN on the Block – Asking...

 
Blue Mountain State Lionsgate

The Netflix Effect: How Streaming Success Brought ‘Blue...

 
Fine Brothers. Bros.

Fine Bros. Abandon React World, Issue Mea Culpa

 
Bajillion Dollar Propertie$ Seeso

Seeso Sets Premieres for 3 Series, incl. ‘What’s Your...

 
Socio Still_Canvas Media Group Astronauts Wanted Bernie Su

Bernie Su and Astronauts Wanted Take Transmedia Look Inside Mind...

 
devin supertramp

Misunderstanding or Menace: Devinsupertramp’s Not Awesome...

 
Netflix_new

Netflix Gets into Sketch Comedy Biz with ‘The Characters’

 
Love and Friendship Sundance Film Festival 2016

Sundance 2016 Wrap-Up: Streaming Services Come of Age

 
Conde Nast Entertainment CNE

CNE Moves Into Unscripted Television with New Division

 
AmericanGirlDoll_Logo_300x250

Amazon Brings Mattel’s “American Girl” to Life...

 
Gilmore Girls Netflix

Netflix Confirms ‘Gilmore Girls’ Revival

 
M-GO Logo Fandango

Fandango acquires VOD Service M-GO from DreamWorks Animation and...

 
British guy watching YouTube

Spending On SVOD Dwarfs Digital Video Rental and Purchase

 
Travels With Darley PBS AOL

‘Travels with Darley’ Treks to Broadcast, from AOL to PBS

 
vmx-300x250banner_TUESDAY

Tylenol, Trojan, and Purina Among Inaugural VMX Awards,...

 
BrandedTVLogo_VideoInk_300x250

What Is a Branded Entertainment Franchise?