Importance of Sticking to a Content Calendar: ‘Magnet Minute’ (Video)

/ Apr 11, 2014


This week on the “Magnet Minute,” I’m talking about the importance of creating and sticking to a content calendar.

Are you one of those vloggers or bloggers who posts randomly when the mood strikes or only when you “have the time”? You might have three posts one week, then you go two or three weeks without posting anything. Well, guess what? That’s no way to build an audience, or, more importantly, it’s no way to build your brand. You don’t want to leave your prospective audience guessing when the next piece of content will go live.

It takes time to build relationships online (and that relationship-building is the ultimate goal of any blog, social media outlet, or online video creator). Generating regular content is one of the best ways to position yourself and/or your company as trusted sources in your chosen professional industry. But if that potential audience doesn’t know when to look for your content, or if you leave them stranded for weeks at a time, they will go elsewhere — and quickly.

That’s why it’s critical to have a content calendar. Creating and, most importantly, sticking to, a content calendar accomplishes three things: it lets your audience know what’s coming, it helps you generate ideas ahead of time, and it holds you accountable.

As you’re creating a calendar, first think about your goals for the content. With your scheduled blog posts, videos, and tweets, what are you hoping to accomplish as a business? Then move on to brainstorming topics. Decide what to write about, record, use for an infographic, etc. Generate themes for particular months (i.e. — the holiday season at the end of each year).

I often get asked how frequently a business should post new content. That’s a difficult question to answer because there are so many factors, like how much time you have, and how much compelling content you’re able to create in a given time period. You don’t want to throw out bad content just to fill space, so plan according to your time, manpower, and business goals.

The most important thing to be is consistent: If you post once a week on Friday, then make sure you post every Friday. And make sure your calendar is feasible. You never want to scale backward on how much content you post. Instead, don’t be afraid to start small, and then scale upward if you find you have enough time and ideas to post more frequently. It all boils down to being dependable and consistent.


This post was originally published on the Magnet Media digital marketing blog. Any thoughts on the episode? Let us know in the comments and connect with Magnet on Twitter, Facebook, Google+, and LinkedIn.

Register for Magnet Media’s FREE Resource Center and Newsletter to access its growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact [email protected], 646-486-7109, or visit


Amy SchmittauerAmy Schmittauer is the founder & face of Savvy Sexy Social. She is a social media frenzy working as a freelance video blogger, writer, and social relations consultant. Connect with her on Twitter, Facebook, and Google +.

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