James Smith of Sony Digital Media Embraces Convergence
This was SVP of advertising at Sony Digital Media James Smith’s first time at the OMD Final Front. The theme this year, convergence, really spoke to Smith and his company.
“I personally run ad sales for Crackle and for Playstation, two groups that have really converged for us from a media perspective over this past year,” he explained. As for Crackle’s future launch plans, they’re continuing down this path, with possible simultaneous launches on Crackle and Playstation…which Smith explains more in his interview with VideoInk, below: