Lindsey Stirling: Debuting Her New Album and Shattering Expectations

/ Apr 25, 2014

Eric Ryan Anderson_LStirling-57

Entering the premises, one immediately takes note: There’s thunder in the halls of YouTube Space LA tonight.

It’s a Tuesday, and the corridors of the digital platform’s creative HQ are reverberating with the strains of one wickedly precise violin. We’ve gathered at the Space to celebrate the release of Lindsey Stirling’s new album, “Shatter Me,” as well as the debut of her latest music video of the same name, which was also shot at the Space. The main hall is decorated in honor of the superstar, and her music is shaking the rafters, providing an electric energy throughout the room.

Stirling, whose meteoric rise in the world of music recently saw her nominated for a Billboard Award alongside the likes of Lady Gaga and Daft Punk, is the definition of an artist whose work transcends platform. After being summarily overlooked on “America’s Got Talent,” the young artist turned her YouTube channel into a proving ground that has launched an explosive career.

When I sit down with Stirling before the evening’s events kick into full gear, she is reverent of the impact YouTube has made on her life. Furthermore, the artist leaves no doubt as to why she chose to have her release party at the Space. For Lindsey Stirling and YouTube, it’s a celebration that goes hand-in-hand.

Stirling Party 3“It’s kind of surreal to come here tonight and see everyone preparing, knowing it’s all for me,” Stirling tells me. “It’s been everything to be able to be a YouTube artist. I was the artist that got told, ‘No, no, no.’ I was told, ‘You’re not what we’re looking for, you need to change.’ It’s amazing that through the social media model, you get to do it your own way, in your own style, and in your own time. You don’t have to wait for somebody to tell you’re ready. You can start by making videos in your bedroom, which is what I did. You can build a following up through social media, through hard work, and through collaborating. It’s a very community-based platform. It’s family. We all support each other. This new album says a lot about me and who I am, and I’m excited to be here at YouTube, the place that supported me and gave me the ability to live my dream.”

Because Stirling has had such crossover success from YouTube into the world of traditional media, talk inevitably turns to the fading stigma of the “internet personality” in the traditional world. We both recall a time, not so long ago, when mainstream media kept those whose success was found online at an arm’s length, treating it as a very different entity. However, thanks largely to artists like Stirling, who show that talent transcends space, these opinions are vastly changing. We’re seeing a culture emerging where art is more important than platform, and it excites Stirling to no end.

“I think there is still a little bit of a stigma,” she says, “where ‘YouTube artist means this and this is the real world artist,’ but that stirling party 4line is starting to be blurred. That crossover is happening, and it’s exciting. The rules are changing…we’re almost to a place where there are no rules. Last year, my goal was to be one of the artists to bridge that gap, and it’s been really exciting to see my friends and myself being a part of that change.”

With her album’s aforementioned attention from the Billboard Awards, there is little doubt that Stirling is a definitive cog in that change, and each passing endeavor bridges the gap. Furthermore, for the attention that her work has received, there is a whole generation of fans who are looking to the violinist to continue breaking the mold. Since her previous efforts have had such a significant impact critically and commercially, I can’t help but ask Stirling what her fans can expect from “Shatter Me.” True to character, the bubbly star seems set to exceed everyone’s hopes.

“With this album I think I pushed the envelope a little more,” Stirling tells me. “My first album was like tipping my toe in the water, mixing electronica with classical. This time, I feel like I really went in hard and in your face. I tried more styles. I think my fans will like it, but I also think electronica fans will relate to it, as well. Thematically, this album is all about discovery and breaking free. I hope that people can sense that in the melodies. The lows are more stressful and the highs are more victorious. I hope people feel that story and feel like I’ve took them on a journey.”

Self-discovery, I find, is a theme that is very important to Stirling. When we expand on the topic, she reveals that it’s not just something she wants to communicate via her music. Stirling is committed to helping her fans understand the importance of celebrating themselves in whatever way possible, because she knows how detrimental it can be when the world tells you otherwise.

“I love to do motivational speaking for teenagers,” Stirling says. “I love to share with them that ‘You’re the person who says who you are.’ We so often get told who we are, what we can do, what we can’t do. When I was on ‘American’s Got Talent,’ I got told I would never succeed. I love showing that video to people, because who really is anyone to tell you what you can or can’t do? The ball is always in our court to make our history happen.”

Certainly, Lindsay Stirling has not just taken the ball into her own court, she’s rewritten the rules of her game. It’s a story that many can look to and aspire toward. But, the superstar isn’t the type to slow down now that she’s achieved her dreams. In fact, she tells me, this is merely impetus to reach that much higher. As we part ways, I ask her what could possibly be next, and she proved, as Lindsay Stirling does, that she’s not only dreaming of success, she’s going to shatter the boundaries to get there.

“I have a tour coming up in a couple months, which I’m really excited about. I also want to start collaborating with traditional media artists. I’d love to do collabs with Zedd, Avicii, or Paramore. Collaborating is what creates the chemistry of YouTube, and I want to do that elsewhere, too!”

Header image: Eric Ryan Anderson

Tags: , , , , ,

  • Anita Varrati

    I had the opportunity to attend the YouTube video launch. I agree that Lyndsey Stirling is a talented and exciting new artist. I am a fan.


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...