As fewer people are tuning into linear TV, more of then are getting their viewing fix online, whether it’s watching the same TV content online via services like Hulu or web-native content on platforms like YouTube.
According to these infographics from ComScore, live viewership has been in a steady decline for the past several years, while a significant majority of US internet users are watching video content on the web:
When it comes to web viewership, there’s more of it than most measurements may account for—measurements that are forgetting about mobile devices, that is. While the majority of digital video viewing still happens on desktop, 31% takes place on smartphones and 12% happens on tablets. Most millennials consume content via smartphones on a monthly basis, while 15% reported watching video on their smartphones every day.
When it comes to that mobile viewership, stats from certain video publishers show just how engaged these on-the-go viewers are. Viewers of Defy Media content, for example, are watching more than a 100 hours of video per month on iPhones and iPads alone — and that’s compared to just 25 minutes on desktop. (Granted, it helps that a lot of content produced by Defy Media, which oversees properties like Smosh and Break Media, is short-form, which is traditionally better for smaller screens.)
Still, the tablet and various OTT devices carve out their own solid niche in terms of viewer engagement. Together, tablets and OTT account for millions of video views and a significant number of weekly viewing hours across major digital publishers. Sony’s Crackle, in particular, is pulling in strong numbers via its OTT apps (which, again, makes sense, considering the service offers a lot of long-form content, which is easier to watch on larger screens.)
Tags: comscore, Crackle, Defy Media, mobile devices, multi-platform, OTT, Scripps Network, sony, Tablets