Old Media Goals Now New Media Reality for Entertainers

/ Feb 23, 2014


Since Brittani Louise Taylor began her YouTube journey by trying to break into television, she can truly attest to the merging of new and old media. “I feel like the lines are crossing,” Taylor told Rhett & Link on their interview podcast, “Ear Biscuits.” “I used to be in such a rush to break into TV and film, and now TV and film are trying to break into YouTube.”

She’s right, especially in light of Seinfeld’s recent interview and thoughts behind his series, “Comedians in Cars Getting Coffee.” More and more viewers are flocking to online platforms, generating revenue that once belonged to TV. Interestingly, Taylor got her start on an internet platform other than YouTube by making the rounds at LA casting companies.

Intending to get a part on a major network, Taylor found herself in a casting for a company called Operator 11, which was looking for people who wanted to do their own shows. Pitching the idea of “a clueless life coaching character named Rhonda Anthony Tanner,” Operator 11 gave Taylor her own show on their website, where she gained 100,000 followers on her channel before Operator 11 shut down.

Promoting from an online platform other than YouTube, Taylor had to publicize her character through different outlets. Taylor used Myspace to post comments in character as Rhonda, foreshadowing techniques she would later bring to YouTube. On the internet alone, Taylor was able to eventually build up a significant fan base, gaining viewership that likes of what she may have experienced in a part on a television series.

Deep into her YouTube career, Taylor found confirmation that getting into new media was no longer totally secondary to more traditional options. This came in the form of an old “goal sheet” of hers, which included things like, “Have a recurring role on a TV show.” With her very own popular YouTube channel, Taylor now has that and more. “[I] realized at that moment, I’m living my dream. I get to do what I love, and I don’t care if the project is on YouTube or if its a film or a TV show,” she said. Now, Taylor “has no desire to leave [YouTube]…if anything, I just want to increase my quality.”

For more of Taylor’s thoughts on new vs. old media, here’s her interview on “Ear Biscuits with Rhett & Link.”

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