Old Media Goals Now New Media Reality for Entertainers

/ Feb 23, 2014

brittanilouisetaylor1

Since Brittani Louise Taylor began her YouTube journey by trying to break into television, she can truly attest to the merging of new and old media. “I feel like the lines are crossing,” Taylor told Rhett & Link on their interview podcast, “Ear Biscuits.” “I used to be in such a rush to break into TV and film, and now TV and film are trying to break into YouTube.”

She’s right, especially in light of Seinfeld’s recent interview and thoughts behind his series, “Comedians in Cars Getting Coffee.” More and more viewers are flocking to online platforms, generating revenue that once belonged to TV. Interestingly, Taylor got her start on an internet platform other than YouTube by making the rounds at LA casting companies.

Intending to get a part on a major network, Taylor found herself in a casting for a company called Operator 11, which was looking for people who wanted to do their own shows. Pitching the idea of “a clueless life coaching character named Rhonda Anthony Tanner,” Operator 11 gave Taylor her own show on their website, where she gained 100,000 followers on her channel before Operator 11 shut down.

Promoting from an online platform other than YouTube, Taylor had to publicize her character through different outlets. Taylor used Myspace to post comments in character as Rhonda, foreshadowing techniques she would later bring to YouTube. On the internet alone, Taylor was able to eventually build up a significant fan base, gaining viewership that likes of what she may have experienced in a part on a television series.

Deep into her YouTube career, Taylor found confirmation that getting into new media was no longer totally secondary to more traditional options. This came in the form of an old “goal sheet” of hers, which included things like, “Have a recurring role on a TV show.” With her very own popular YouTube channel, Taylor now has that and more. “[I] realized at that moment, I’m living my dream. I get to do what I love, and I don’t care if the project is on YouTube or if its a film or a TV show,” she said. Now, Taylor “has no desire to leave [YouTube]…if anything, I just want to increase my quality.”

For more of Taylor’s thoughts on new vs. old media, here’s her interview on “Ear Biscuits with Rhett & Link.”

Tags: , , , ,


  • g

    cool

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...