Reaching Your Audience on the Evolving Facebook News Feed: ‘Magnet Minute’ (Video)

/ Mar 7, 2014

MagnetMinute-VideoInk_NEWSFEED

This week on the “Magnet Minute,” Amy shares updated tips for posting to the always-changing Facebook news feed.

Keeping up with these changing trends, and knowing what works and what doesn’t work on Facebook, could be a full time job in and of itself. That’s because different mediums and apps come into the space and change the way people are share and engage on it all the time. As Facebook adjusts, so should you. Here are a couple actionable options to get you started:

1) Test your best posting time

Everyone wants to know: “When’s the best time to post on Facebook?” But that answer varies. No one knows your audience better than you do, so you should be creating compelling content (complete with things that are sharable, like-able, and easy to engage) and should be taking the opportunity to learn about your audience’s habits by posting at different times and on different days to test it out. Maybe one brand’s audience is engaging most from 9-5 Monday through Friday, but your audience is more likely to view or engage during evenings and weekends. You’ll never know for sure until you branch out and test.

2) Pictures are still a big deal

This tip isn’t going away because it’s relevant as long as people love good pictures (which seems like something that won’t ever go out of style). And not only do people enjoy them, but so does Facebook. The two go hand-in-hand as Facebook wants its audience happy. So when you upload a photo or a video to Facebook, you’re going to see results on the newsfeed. in the form of significant real estate. And if you’re posting at the good times for your audience, you have increased likelihood of earning that starter engagement which keeps a post higher in the news feed for a longer period of time.

3) Facebook call-to-action buttons are now a real thing – use them!

There is now an extension you can use to create buttons on Facebook other than the given “like,” “share,” and “comment” options. You can now include buttons that say things like “subscribe” and “buy now,” making way for clearer actionable items. It’s called the Power Editor and Duct Tape Marketing did a great job explaining how to implement the buttons.

4) Follow complementary brands and engage on behalf of your company
Since organizing growth on Facebook is so much more difficult to do than it is on most other social media platforms, making friends and leveraging other followers is as important as ever. By following complementary brands, you may find opportunities to share content from other reputable sources. This not only makes them happy that you’re spreading their content, but also simultaneously provides your own customer with an interesting feed with which to engage — and you’re seen as the generous knowledge-sharer in between. How do you increase engagement on Facebook? Share your tips in the comments.
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This post was originally published on the Magnet Media digital marketing blog. Any thoughts on the episode? Let us know in the comments and connect with Magnet on Twitter, Facebook, Google+, and LinkedIn.

Register for Magnet Media’s FREE Resource Center and Newsletter to access its growing library of valuable Guide Books, Tip Sheets, and more!

To learn how MAGNET MEDIA can help with your social media/interactive marketing or video solutions, contact [email protected], 646-486-7109, or visit magnetmediafilms.com/what-we-do

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Amy SchmittauerAmy Schmittauer is the founder & face of Savvy Sexy Social. She is a social media frenzy working as a freelance video blogger, writer, and social relations consultant. Connect with her on Twitter, Facebook, and Google +.

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