Reaching Out to Online Influencers: ‘Magnet Minute’ (Video)

/ Apr 16, 2014


This week on the “Magnet Minute,” I talk about why and how you should reach out to online influencers.

Influencers are those people with large followings on social media. They’ve earned a lot of credibility and their content is seen and forwarded by a substantial audience, which keeps growing with each new piece of content. Their blogs and videos usually rise to the top of search engines. The right influencer has a solid audience perfect for your brand or business. Influencers can help you spread your message and grow your audience organically.

You should begin by mining all of social media for the influencers who speak to your industry. Make a list, then study them to find out what’s most important to them. Take notes on where they’re spreading their content, be it Facebook, YouTube, or via their own blog. What trends and topics can you glean from their postings?

Then comes the time to court one or more influencers. But tread carefully. One of the biggest breaches of online etiquette is bursting through the digital door and asking — or even demanding — that an influencer forwards your content to his/her followers. This is no different than being interrupted at home by a telemarketer or door-to-door salesperson. It’s an intrusion, and an unwelcome one.

Somebody you’ve never interacted with online has no knowledge of you or your message, so blindly passing along your content to the followers they’ve spent hours upon hours procuring and nurturing is a huge risk to their brand. Not to mention asking for something without offering value in return is like using a service without paying for it. One-sided relationships are no way to build a brand or a business.

The proper way to go about this is to build a relationship. Yes, it will take some time, but the payoff will be worth it. Cozy up to the influencer by following them on their social media channels. Then favorite their tweets, like their YouTube and Facebook posts, and make insightful comments on their videos and blogs.

The next step is to add value to the blossoming relationship. There are many ways to do this. The bottom line is that you want to offer your platform as a way to enlarge the influencer’s platform. Continue following, forwarding, and finding ways to add value to the influencer, and they will eventually return the favor.


This post was originally published on the Magnet Media digital marketing blog. Any thoughts on the episode? Let us know in the comments and connect with Magnet on Twitter, Facebook, Google+, and LinkedIn.

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Amy SchmittauerAmy Schmittauer is the founder & face of Savvy Sexy Social. She is a social media frenzy working as a freelance video blogger, writer, and social relations consultant. Connect with her on Twitter, Facebook, and Google +.

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