Scene + Heard: Advertising Week X

/ Oct 6, 2013

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This year marked the 10th anniversary of Advertising Week, the annual gathering in New York of pretty much everyone you know (or don’t know but still exist) in the world of advertising, media, and entertainment. From industry-celebrities (and real-world celebrities) like Yahoo CEO Marissa Mayer, Facebook COO Sheryl Sandberg, and DreamWorks CEO Jeffrey Katzenberg, to industry mainstays like IAB CEO Randall Rothenberg and Tremor Video CRO Randall Rothenberg, there are a lot of familiar and unfamiliar faces that descend upon New York to talk about the current state of advertising and communications and what the future may hold. Understandably, that means for anyone attending Advertising Week, it can be an overwhelming experience. From the sheer number of panels to party-after-party-after-party, there is a very real danger for people who have an active “Fear-of-Missing-Out” syndrome.

To help with that, or to just maybe bring some wonderful memories, we’ve gathered a bunch of pictures from AWX. Enjoy.

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Charlie Rose and Marissa Mayer chat before their highly anticipated on-stage chat at IAB MIXX.

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Mayer talks on-stage at IAB MIXX about steering the ship at Yahoo.

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Mayer poses with IAB CEO Randall Rothenberg backstage at IAB MIXX.

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A day earlier, Rothenberg sat down with Hulu acting CEO Andy Forssell to talk about the premium video service and its original programming strategy.

IABMixxLyne

AOL Brand Group CEO Susan Lyne giving a presentation titled “Advertising Is Content as Entertainment” at IAB MIXX.

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Tremor Video SVP and CRO and IAB board director Randy Kilgore, at IAB MIXX, giving a talk on “Advertising Is True to What It Always Has Been.”

Foosball

Sometimes, at IAB MIXX, you get tired of all the speeches and all you want to do is play foosball with your friends.

BoninBough

Or you can venture out and check out some other AWX panels. Like one featuring Mondelez exec Bonin Bough (who was everywhere).

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Or DreamWorks CEO Jeffrey Katzenberg, who sat down with MediaLink CEO Michael Kassan to talk about AwesomenessTV (awesome photography by VideoInk editorial director Sahil Patel)

Microsoft Avicii Party

Other AWX options include the Microsoft party, which featured Avicii. Because, sometimes, when you’re a struggling “device and services” company, you need to bring out the big guns to stay relevant.

liverailcrackle

AWX wasn’t all panels and parties, though. Here are the attendees of LiveRail’s Programmatic Speed-Dating event, which looked to connect prominent buyers with sellers. Can you spot the familiar faces in web video?

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Look who participated at LiveRail’s Programmatic Speed-Dating event. That’s Maker Studio’s (and formerly Blip’s) Jason Krebs.

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Though, after all that speed-dating, people still had time to lounge and chat about the industry. Like LiveRail CEO Mark Trefgarne (left), talking with some cool guy named Sahil (right).

SherylSandberg

At the end of the day (week?), though, Charlie Rose was clearly the star of the show. Here he is with another tech power woman, Facebook COO Sheryl Sandberg.

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Speaking of tech power women, VideoInk founder Jocelyn Johnson moderated a panel at Advertising Week, which featured the likes of (from left-to-right) Whitney Howard (CNE), Steve Rosenbaum (Magnify.net), Ran Harnevo (AOL), Rebecca Howard (NY Times), and Erick Schonfeld (TouchCast).

Photos: IAB MIXX, LiveRail, Instagram.com, Sahil Patel’s iPhone

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