The Six Companies Taking on YouTube

/ Jul 25, 2014


Everyone is building a YouTube competitor. Right?

Not exactly — though it’s easy to see why a well-resourced company would want to.

Why? Because, quite frankly, there is nothing else quite like YouTube. Sure, there are some competitors in the video space that are open platforms with video embed functionality like Dailymotion and Vimeo. But neither have the competitive scale.

But as we’ve learned repeatedly over the past year, YouTube is not exactly the best for building a profitable business if you rely solely on it for revenue. And where there’s weakness, there’s opportunity.

And there’s a handful of companies gunning to take a bite out of YouTube’s business.

While various companies are not building “direct” YouTube competitors, there are six companies starting to build syndication plays for subscriber-dominant YouTube creators looking for additional revenue ops.

In a way, it’s windowing in the YouTube economy, where the commodity is the creator and the relationship with his or her fans, instead of any particular piece of content he or she creates.

Six companies are strategically making moves to swoop in on YouTube’s business. Click below to read why and how each is doing so.

1. Yahoo

2. Comcast

3. Conde Nast Entertainment

4. Facebook

5. Complex Media

6. Fullscreen

*Jocelyn Johnson (@PRJoce) and Sahil Patel (@SizPatel) both contributed to the reporting of this piece.

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  • nypbbob

    Don’t forget Funn Networks….

  • John Z Wetmore

    The online video world has been moving in this direction for some time. Many of the companies that dove into video sharing along with YouTube in 2005 have gotten out of the video sharing business, or gone out of business entirely. The survivors are going after niche markets, or pedaling themselves as carrying superior programming, or doing something to differentiate themselves from ordinary videos produced by the general public. Blip TV will be dropping my series next month as part of its attempt to create a new image. With these new ventures skimming the cream of YouTube’s top producers, where does that leave all the other producers?

  • FrankensteinBlack

    Wait, you forgot 7. Kydra ;^) Read more about it via @CipherHaderach on twitter…


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