Smosh Makes Long Distance Work as Told on ‘Ear Biscuits’
With over 17 million subscribers to their main channel and a real, physical magazine (a rarity in the digital universe), the guys behind Smosh, Anthony Padilla and Ian Andrew Hecox, had a lot of YouTube duo wisdom to spill on this week’s “Ear Biscuits with Rhett & Link.”
Since Rhett & Link know firsthand what it’s like to work as a team on the platform, they were able to pry directly into Padilla and Hecox’s joint creative process. Of huge importance, of course, is the division of labor. Before they got big enough to acquire their own staff, “Anthony was doing the brunt of the editing,” Hecox noted. Alluding to the difficulty in handing over your creative process to staff, he added, “You should see the notes that Anthony gives to the editor [now].” Meanwhile, Hecox focused on the writing aspect.
However, the real mystery lies in how these two work so effectively together from over 300 miles apart. While Hecox resides in Sacramento, Padilla made the move from there to Los Angeles a while after their YouTube beginnings. As expected, their collaboration involves plenty of phone calls and lots of travel.
“Every week we’re on probably ten to twelve hours of writing and brainstorm calls with each other,” Padilla explained, also noting the bi-weekly trips up and down California on both ends. The pair has designated certain projects to the city most appropriate for the task. For example, LA serves as the venue for collaborations (and their appearance on “Ear Biscuits”) when Hecox makes it down every other week, whereas Sacramento provides a nice, quiet location to film their sketches.
With a release schedule described as “crazy” by Padilla, it’s no surprise that their flight schedule mirrors the insanity. Between one major release a week (plus bloopers and behind the scenes footage for their main channel), one weekly video appearance for their second channel, and two for their gaming channel, the guys are “at five videos a week basically.” They need to be, in order to keep up with such a vast fan base.
For more on this prolific duo’s creative process and pitfalls, tune into their interview with fellow YouTube pair, Rhett & Link, on “Ear Biscuits.”Tags: Anthony Padilla, Ear Biscuits, Ian Hecox, Rhett & Link, smosh, youtube, YouTube Creators