2013: A Year in Pictures
July – “Video Game High School: Season Two” Premiere
Arriving on the back of an incredibly successful first season, “VGHS: Season Two” introduced a new wave of TV-length web content. With high-quality production and a 30-minute runtime, the second season of “VGHS” has been hailed as one of 2013’s best digital series.
August – YouTube Geek Week
In an effort to highlight more specialized programming, YouTube began week-long events highlighting the best and brightest in a specific category. Geek Week uncovered the best “geek” channels on the platform, which would ideally inform advertisers about speciality channels loaded with target audiences. Above, “What’s Trending” host Shira Lazar moderates a panel of geek tastemakers during the event.
August – VidCon
Held in Anaheim, California, VidCon brought together the biggest names in YouTube for a three-day convention featuring panels, signings, and live performances. This year’s VidCon was the biggest yet, hosting groundbreaking keynotes like Jason Calacanis’ (above) “YouTube: The Good, The Bad, A New Deal and How to Own Your Audience,” which introduced a new model for brands and companies working in digital video.
September – AOL Programmatic UpFront
2013 saw the birth of AOL’s first Programmatic UpFront, a highly-anticipated event highlighting the media company’s push towards reserved premium inventory. While the event left many concerned about real-time, automated ad buying, the event nonetheless hailed a new age for marketers and ad buyers.
October – Marissa Mayer speaks at IAB MIXX
Speaking with the legendary Charlie Rose, Yahoo CEO Marissa Mayer (above) detailed her decision to join the company after a long tenure at Google. “Great people build great things, they build great products… It’s a chain reaction. It has to go in that order. You can’t do the revenue or the traffic without getting the right people,” Mayer said, speaking about Yahoo’s mass acquisition campaign.
November – Buffer Festival
Buffer Festival was the first ever YouTube film festival. Held in Toronto, the event highlighted the best (and worst) in YouTube and YouTube creators. The festival also featured panels hosted by YouTube celebrities like Hannah Hart and Grace Helbig (above).
November – “Alpha House” premiere
Now Amazon’s most-watched original, “Alpha House” ushered in the commerce company’s new wave of comedy and drama programming. “Alpha House” made Amazon a contender against other streaming services like Netflix and Hulu.
December – Tubeathon
Presented by Ford and “What’s Trending,” Tubeathon is an annual holiday party geared towards raising funds Covenant House. This year’s Tubeathon, held at YouTube Space LA, doubled last year’s funding by almost 100%. The event showed that non-traditional celebrities like YouTubers have the ability to raise awareness and mobilize their audiences for good.Tags: Alpha House, AOL Programmatic Upfront, Buffer Festival, Geek Week, marissa mayer, Vidcon, Video Game High School, Year End Issue