Fail Army: The Meanest Kind of Comedy That Feels Sooo Good

/ Oct 19, 2013


If “Full House” daddy Bob Saget taught me anything as a kid, it was that being a nice dad gets you nowhere. Being the host of a show that generates tear-jerking laughter at other people’s expense (“America’s Funniest Home Videos,” for those of you who live on Mars), now that’s money.

Bottom line, there’s something about laughing at other people’s idiocy that never goes out of style. So when I was introduced to the Fail Army crew, I was reminded of the gratification that comes from watching other people’s pain, and for the Fail Army channel, operated by Los Angeles-based Jukin Media, gratification comes in the form of millions upon millions of subscribers and views.

And by extension lots of “dolla dolla bills, y’all” from brands, networks, and TV shows — not to mention the revenue generated from ads on YouTube across hundreds of compilation videos.

In only a year since launching, Fail Army’s measurements have amounted to:

3.37+ MM subs

529+ MM views

Most-viewed video — “
The Ultimate Girls Fail Compilation 2012” — with 104,000,000 views

All judgement aside about the fact that women failing is the highest-viewed video Junkin Media boasts to date, the premise still stands: “Everyone has had a moment that [they’d] love to go back in time and redo, so it’s something that we all have in common,” says Jonathan Skogmo, president and CEO of Junkin Media.

Building a business around that commonality has been particularly lucrative for Fail Army’s parent Junkin Media, the four year old company that aims to “reward creators” by helping them license and distribute their content across platforms.

“The entire business was designed to reward video creators. We achieve that in many ways, but chief among them is by licensing their videos to media companies, TV networks, ad agencies, and other entertainment outlets,” adds Skogmo.

This isn’t a foreign concept for those who are familiar with Fishbowl Media Worldwide, which has rights to the “America’s Funniest Home Videos” clip library. And while Fishbowl Media Worldwide tried to create a Fail Army type of channel with pets and animal videos called Petsami as part of YouTube’s original programming initiative in 2012, it has been miserably unsuccessful, only capturing 80K subs to date and handfuls of views on each video.

Jukin Media on the other hand is operating over 10 other channels in its network with over 200M monthly views and 3.5 million subscribers aggregated.

“Fail Army is just one of the consumer-facing sides of a much larger overall business that includes licensing, branding, and distribution,” notes Skogmo.

But Fail Army steadily grew a dedicated and robust following since it began posting videos in early 2012, capping at 450k subs by December 2012. So in 2013 alone, Fail Army has gained nearly 3 million subscribers — but how?

Certainly not because times are tough for (damn near) everyone right now, and seeing some innocent moron drive a motorcycle into a parked car helps point to the painful reality that things could be much worse.

At the end of the day, don’t feel guilty or shamed about watching and laughing at someone else’s expense. After all, as Skogmo adds, “Much of the content that you see on Fail Army is sent in directly from the fans. People want to see their videos on Fail Army, the ones that are ready to laugh at themselves, anyway.” So laugh with them…and at them.

Tags: , , , , , , , , , ,


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...