Five Music Tech Companies to Know

/ Nov 8, 2013


Music is a big business on the web, but it’s not necessarily the easiest business. As we’ve discussed throughout our “Music in Motion” Special Issue, there are a lot of things that come into play when we’re talking about the music industry and how it feels about online video. Most notably, though, is the issue of music rights and intellectual property — if anyone, anywhere can upload a video with someone else’s music on the soundtrack, or cover a popular song, or upload the song itself just so other people can listen to it, then the music industry is going to have its work cut out to ensure that all of this content is properly monetized.

With that in mind, and because we are kind souls here at VideoInk, here is a run-down of five music technology companies that you should definitely familiarize yourself with. Otherwise you’re just being stupid. Yeah, I said it.

Audible Magic

Audible Magic is a broad content-recognition technology provider, covering everything from music to online video, TV, film, and advertising content. The company is able to monitor users of content across radio, broadcast TV, and basic cable/satellite. Separately, Audible Magic technology can be used by app developers to build social TV apps for connected devices. Audible Magic clients include Dailymotion, which uses the tech for audio-fingerprinting on its video platform, as well as the YouTube MCN The Orchard.


Audiosocket is a music licensing company that gives creators the ability to license original music across all genres. The company has also built its own technology, LicenseID, which goes beyond what most audio-fingerprinting technology is capable of. LicenseID provides data beyond whether a song appears on a track, it also tells all parties, from rights-holders to platforms and creators, if the music was properly licensed for the platform it’s on. This eliminates instances of a piece content that features music that was properly licensed being pulled down while everyone tries to make sure it’s being legally used.


This YouTube-centric tech company plugs into YouTube’s Content ID technology to find, claim, and monetize videos that feature their songs. That’s the full-service Content ID offering, AdRev also has a self-serve option, which is more geared toward independent artists and small labels. On top of those things, AdRev also seems to have MCN ambitions, as the company now promotes a “talent network,” which it says generates over 1.1 billion views a month. For the network, AdRev offers the tools the standard MCN tools to optimize and promote your channel.


This company offers an online music distribution service for artists of all sizes to sell their stuff on top music-selling platforms like iTunes and Google Play. TuneCore offers two main “products”: Distribution enables artists to distribute to iTunes, Amazon MP3, Spotify, and Google Play, among others, for a flat annual fee. Artists also get to retain all copyrights and while collecting 100% of sales revenue. Then there’s Publishing Administration, which lets artists collect a second royalty whenever their original composition is sold, downloaded, streamed, or publicly performed in more than 60 countries. With PA, artists also keep 100% control of their copyrights, though TuneCore will collect a 10% commission fee on royalties.


TuneSat is an audio-fingerprinting tech provider that allows artists to track, claim, and monetize uses of their music across “millions” of websites. TuneSat technology supports multiple content formats, including audio, video, podcasts, and flash. The company also monitors hundreds of TV channels, and can identify uses of music from 2010 and on. The company also offers a music administration service that evaluates potential cases of copyright infringements and collect funds when applicable. The admin service does not charge artists unless they get paid.

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  • Peter Brown

    Nowhere in this, do these online companies mention promotion, client tracking or lists of publications in hard copy IE., mags papers etc. What’s an artist to do when he spends thousands on the web and there’s no active promotion strategies and analytics? These are all traps IMHO. Show placement results or go take a hike.

  • CaptStream

    Check out what IROCKE is doing. They have quite the finger on the pulse of the live digital music scene. It’s pretty impressive, and great for discovery. You may be surprised


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