Foodie Celebs Who Made the Move: TV to Web (and Vice Versa)

/ Mar 1, 2014


With the internet becoming an increasingly popular platform for former TV stars to share their cooking secrets with the public, we decided we would give you a short breakdown of those that have made the foray into new media. Of course, some web foodies have made the opposite move as well, cementing that the home screen is still a fashionable venue for culinary entertainment.

From TV to Web:

Martha Stewart

Obviously it was only a matter of time before this craft maven’s empire extended to the internet. With “Martha Stewart Living” (which includes a variety of shows ranging from “DIY Crafts” to “From Martha’s Kitchen”) now streaming on Hulu, she’s certainly established her corner of the web.

Anthony Bourdain

You can see plenty of Anthony Bourdain on the Travel Channel’s online branch now. However, his web series made exclusively for the web looks nothing like what we’re used to on the Food Network and several other channels where the famed chef has appeared throughout his lengthy media career. “Anthony Bourdain’s Alternate Universe,” launched in October 2009, dwells in an animated world that stars the “Robo Chef,” created from different parts of various TV food personalities, like Mario Batali (who provides the legs) and Rachael Ray (the unlikely brains).

Mario Batali

Speaking of Batali, the major food mogul naturally has his own website that showcases his web series, “Batali Cooks 4.” The “4” must refer to just how many shows this guy has had on television before making a space for himself on the world wide web. The man also just announced a deal with Dailymotion to star in a new music-and-food series, “Feedback Kitchen,” in which he will dine and dish with some of the biggest names in music.

Jamie Oliver

Discovered by the BBC in 1997, Jamie Oliver has been creating a variety of health-positive television content practically ever since. Now, he has his own YouTube channel (“Jamie Oliver’s Food Tube”), showing how-to’s and Oliver’s meals for the day.

Gordon Ramsay

Also British with a TV career that began in the late nineties, Ramsay hopped on the YouTube bandwagon even before Oliver. His videos garner hundreds of thousands of views, the earlier ones now climbing up the millions. His channel, simply titled, “Gordon Ramsay,” advertises new videos each week, and clearly delivers.

The list goes on, including major foodie celebs like Paula Deen and Bobby Flay, who all seem to recognize the internet as a happening place to showcase your recipes. On the other hand, fewer food personalities on the web have been able to make the leap to TV. However, that doesn’t mean there isn’t an appetite for some of the web’s biggest chefs in what we like to refer to as “traditional media.”

From Web to TV:

“Epic Meal Time”

As we recently reported, the guys at “Epic Meal Time” have partnered with Collective Digital Studio to produce “Epic Meal Show” on the FYI Network. With so many millions of views on YouTube, the “Sauce Boss,” Harley Morenstein, and his crew of bacon eaters will star in 16 half-hour episodes of the new show. After originally trying for TV expansion with G4, it’s about time the guys took their high-calorie creations to the biggest screen in the house.


From the YouTube channel and video network that brought you shows the likes of “Raw. Vegan. Not Gross.” and “The Perennial Plate” comes some new food-related television programming. Teaming up with Ryan Seacrest Productions, Tastemade’s co-founder Steven Kydd has yet to reveal the exact nature of their made-for-TV content.

Everyday Health

This digital media company founded in 2002 started out creating online content for various big health brands. By 2011, Everyday Health had turned to other media platforms, co-producing a television series titled after the company with Litton Entertainment. A year later, the company launched a version of its YouTube shows “Recipe Rehab” on television, as well.

Nadia Giosia of “Bitchin’ Kitchen”

Now airing on the Cooking Channel every Friday, Nadia G’s “Bitchin’ Kitchen” started out as a web series. The badass Canadian foodie/actress is fairly unique for transitioning her online cooking show into a network television hit, where her comedic wit translated seamlessly to the new entertainment platform.

Aaron Franklin of “BBQ with Franklin”

Friend of celebrity chef Anthony Bourdain who took the opposite route, Franklin’s journey from web to TV is still in the process. However, according to an Eater report, the Austin-based BBQ star has a sponsor and network ready to air his upcoming television series based on “BBQ with Franklin” on the web. Set to launch in early 2015 on KRLU with national distribution on PBS, the show that started on YouTube in 2012 will make Franklin a TV personality, as well.

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  • Chris

    Some notable personalities missing: Alie and Georgia, Kelsey Nixon. But also, what about ones that have moved from TV to the Web and back again? Equally relevant and interesting…

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