Pooter-ific Pranks Poise ‘JackValeFilms’ for Stand-Up Comedy Tour & Television

/ Oct 16, 2013


He’s been chased by a Russian hitman, kicked out of Dodger Stadium and has “Pooter’ed” all over America. In short, Jack Vale, known on YouTube as JackValeFilms, will do damn near anything in the name of a good prank.

And his success as a bonafide prankster on YouTube is no joke. With over 150 million video views and 814,000 subs, JackValeFilms ranks in the top 10 of a category that is “blowing up” on YouTube — prank channels — amidst other notables like PrankvsPrank, JustForLaughsTV, and Jimmy Kimmel Live.

JackValeFilms follows a long line of shock humor pranksters before him. Many of his shenanigans seem torn from a page of “CKY” and MTV’s “The Tom Green Show,” capitalizing on an unsuspecting public and their raw reactions. The awkwardness his “victims” experience is laughable, entertaining, and always spot on.

In fact, songstress Nicki Minaj once even went as far as to call Vale a “psycho” in a red carpet interview.

“My focus is to make people feel uncomfortable and have the prank be as awkward as it can be. I almost always try to get that kind of [uncomfortable] reaction,” he says chuckling to himself before sharing a story about the time a woman threatened to sue him for “fart[ing] all over [her].”

“Her reaction was hysterical,” Vale added while repeatedly claiming that she made it sound worse than it actually was. Decide for yourself…

But unlike other YouTube-successful talent, Jack Vale actually joined YouTube in 2006 with the goal of using the platform to help market a product he’d developed called The Pooter. The patented, pocket-sized farting device, a la a whoopie cushion, fueled Vale’s gassy humor as he Pooter-pranked his way through Walmarts, banks, and shopping centers across California.

“After four videos, we started to see traffic growth and the videos market the products. Now with 250 videos circulating, it really helps the company grow,” says Vale, noting: “It doesn’t work that way for all products but ours resonates well with the YouTube community because of the [viewer’s] short attention span and volume of people searching pranks on YouTube.” Not to mention this type of sophomoric humor usually skews to a younger age demographic, which has certainly taken a large residence on YouTube.

And though his channel accounts for nearly 25% of the 38 million video views in the prank category, the success of JackValeFilms might very well be attributed, at least marginally, to traditional television. “In the beginning, we were only selling [a few] Pooters a week, but then we were on NBC’s ‘Most Outrageous Moments.’ The reach was so huge, we got 300 orders in the first hour the clip aired on TV,” he says. Aside from the sales, the TV momentum hasn’t slowed. Vale has been featured on regular segments on “Lopez Tonight”, “The View”, MTV’s “Pranked,” and “Today” with Kathy Lee and Hoda.

Last summer, he shot “Bloopers!” with Dick Clark Productions which was syndicated across Tribune-owned stations in major markets like New York, Los Angeles, and Chicago. Vale also launched a second channel, JackValeLive, to give a more “vlogger”-like view into his day-to-day life. Videos on this channel often feature his family, fellow YouTubers like Rhett & Link, and celebrity friends like Josh Sussman (from “Glee”).

“I have a few people that I’ve collab’d with and had great experiences with. These are people I love to work with and it’s just non-stop laughter,” says Vale. “Then there’s my Uncle John. I love, love, love working with my Uncle John. He’s almost 60, has gray hair and some missing teeth. People see him out in public and don’t know what to do with him. It’s fun.”

Aside from the traditional ad-rev split on YouTube, like many other YouTube stars, Vale is a no stranger to brand deals. “With my specific pranks there aren’t really any brands that shy away from my content. I can make something work for any brand.”

In fact, Vale’s content often involves fast food chains and retailers, making organic brand integration a big monetization opportunity for him.

But what’s next for Jack Vale?

Pranking to the Next Level

Well, for starters, he has three TV projects in development including a reality show that expands the spotlight to his family. “As a creator, there are certain things I want to do, I love pranks and it’s something I’ll do until I’m dead,” says Vale, “but at the same time I love being in sketches, I love to act in TV shows, and I love stand-up.”

In fact, Vale is also actively in development on a new stand-up comedy tour, expected to hit arenas starting in Spring 2014. And ironically, the YouTuber even resembles his stand-up inspiration, Jim Breuer, who’s best known for his hippie role in stoner-flick “Half Baked” and various characters on “Saturday Night Live.”

His fans won’t have to worry though because while the “long-term goal is television” Vale has no intention of leaving YouTube behind. “I’ll always need to be on YouTube and I’ll primarily stick with the pranks, shock-factor pranks.”

And if Vale’s dead-pan humor continues to soar with the “pranks” trend on YouTube, we’ll be seeing a lot more of Vale Nation on the big screen, the little screen, and stages across the country.

After all, dude-humor and a good prank will never go out of style, and we are betting money that Jack Vale doesn’t either.

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  • Dario Palomo



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