Pooter-ific Pranks Poise ‘JackValeFilms’ for Stand-Up Comedy Tour & Television

/ Oct 16, 2013

ComedyIssure

He’s been chased by a Russian hitman, kicked out of Dodger Stadium and has “Pooter’ed” all over America. In short, Jack Vale, known on YouTube as JackValeFilms, will do damn near anything in the name of a good prank.

And his success as a bonafide prankster on YouTube is no joke. With over 150 million video views and 814,000 subs, JackValeFilms ranks in the top 10 of a category that is “blowing up” on YouTube — prank channels — amidst other notables like PrankvsPrank, JustForLaughsTV, and Jimmy Kimmel Live.

JackValeFilms follows a long line of shock humor pranksters before him. Many of his shenanigans seem torn from a page of “CKY” and MTV’s “The Tom Green Show,” capitalizing on an unsuspecting public and their raw reactions. The awkwardness his “victims” experience is laughable, entertaining, and always spot on.

In fact, songstress Nicki Minaj once even went as far as to call Vale a “psycho” in a red carpet interview.

“My focus is to make people feel uncomfortable and have the prank be as awkward as it can be. I almost always try to get that kind of [uncomfortable] reaction,” he says chuckling to himself before sharing a story about the time a woman threatened to sue him for “fart[ing] all over [her].”

“Her reaction was hysterical,” Vale added while repeatedly claiming that she made it sound worse than it actually was. Decide for yourself…

But unlike other YouTube-successful talent, Jack Vale actually joined YouTube in 2006 with the goal of using the platform to help market a product he’d developed called The Pooter. The patented, pocket-sized farting device, a la a whoopie cushion, fueled Vale’s gassy humor as he Pooter-pranked his way through Walmarts, banks, and shopping centers across California.

“After four videos, we started to see traffic growth and the videos market the products. Now with 250 videos circulating, it really helps the company grow,” says Vale, noting: “It doesn’t work that way for all products but ours resonates well with the YouTube community because of the [viewer’s] short attention span and volume of people searching pranks on YouTube.” Not to mention this type of sophomoric humor usually skews to a younger age demographic, which has certainly taken a large residence on YouTube.

And though his channel accounts for nearly 25% of the 38 million video views in the prank category, the success of JackValeFilms might very well be attributed, at least marginally, to traditional television. “In the beginning, we were only selling [a few] Pooters a week, but then we were on NBC’s ‘Most Outrageous Moments.’ The reach was so huge, we got 300 orders in the first hour the clip aired on TV,” he says. Aside from the sales, the TV momentum hasn’t slowed. Vale has been featured on regular segments on “Lopez Tonight”, “The View”, MTV’s “Pranked,” and “Today” with Kathy Lee and Hoda.

Last summer, he shot “Bloopers!” with Dick Clark Productions which was syndicated across Tribune-owned stations in major markets like New York, Los Angeles, and Chicago. Vale also launched a second channel, JackValeLive, to give a more “vlogger”-like view into his day-to-day life. Videos on this channel often feature his family, fellow YouTubers like Rhett & Link, and celebrity friends like Josh Sussman (from “Glee”).

“I have a few people that I’ve collab’d with and had great experiences with. These are people I love to work with and it’s just non-stop laughter,” says Vale. “Then there’s my Uncle John. I love, love, love working with my Uncle John. He’s almost 60, has gray hair and some missing teeth. People see him out in public and don’t know what to do with him. It’s fun.”

Aside from the traditional ad-rev split on YouTube, like many other YouTube stars, Vale is a no stranger to brand deals. “With my specific pranks there aren’t really any brands that shy away from my content. I can make something work for any brand.”

In fact, Vale’s content often involves fast food chains and retailers, making organic brand integration a big monetization opportunity for him.

But what’s next for Jack Vale?

Pranking to the Next Level

Well, for starters, he has three TV projects in development including a reality show that expands the spotlight to his family. “As a creator, there are certain things I want to do, I love pranks and it’s something I’ll do until I’m dead,” says Vale, “but at the same time I love being in sketches, I love to act in TV shows, and I love stand-up.”

In fact, Vale is also actively in development on a new stand-up comedy tour, expected to hit arenas starting in Spring 2014. And ironically, the YouTuber even resembles his stand-up inspiration, Jim Breuer, who’s best known for his hippie role in stoner-flick “Half Baked” and various characters on “Saturday Night Live.”

His fans won’t have to worry though because while the “long-term goal is television” Vale has no intention of leaving YouTube behind. “I’ll always need to be on YouTube and I’ll primarily stick with the pranks, shock-factor pranks.”

And if Vale’s dead-pan humor continues to soar with the “pranks” trend on YouTube, we’ll be seeing a lot more of Vale Nation on the big screen, the little screen, and stages across the country.

After all, dude-humor and a good prank will never go out of style, and we are betting money that Jack Vale doesn’t either.

Tags: , , , , , , , ,


  • Dario Palomo

    tl;dr

facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

 
Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

 
Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

 
Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...

 
AmazonBox

Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

 
FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...