6 Mobile Technologies Creators and Content Providers Should Try

/ Aug 31, 2014


It’s already becoming somewhat of a requirement for major content creators to get themselves a mobile video app. Ready to meet the demand, lots of mobile video technology has sprung up, some offering easy transitions from YouTube channel to mobile app, while others target more established brands and others still provide opportunities for amateur creators going mobile. Let’s take a look at the technology that’s setting this generation up for more on-demand viewing than ever before.

1. Beachfront Builder

Screen Shot 2014-08-20 at 5.02.33 PM

What it is: For digital video creators who want to go mobile, Beachfront Builder has a simple solution — literally. The technology automatically creates an app when a creator inputs his or her username, uploading all of the videos on that channel to the new mobile app. Viewer experience does not vary from one screen to the next, creating uniformity across different devices and preventing creators from having to reformat. Beachfront also deals with getting creators the appropriate pre-roll ads.

Why it matters: All users need to create their owned and controlled app is a YouTube username, making this technology extremely appealing to those who want to expand their digital presence with basically the tap of a button. The fact that the technology helps creators monetize via ads and e-commerce doesn’t hurt, either — especially for creators who are small enough not to have a staff handling these aspects of their business (but big enough to have a business).

2. ShowMobile

Screen Shot 2014-08-20 at 4.50.56 PM

What it is: ShowMobile is a “mobile entertainment network” (read: an app) that lets fans interact with creators, as well as fellow fans, all in one place. Comprehensive creator-focused social feeds bring Twitter, Instagram, YouTube, and Facebook pages and content together in one place. Beyond creators, though, ShowMobile can also be used for transmedia programming that incorporates social as well as video.

Why it matters: The technology’s intrigue is in its interactive capabilities. Since ShowMobile pools all the ways creators can interact with audiences, vloggers and content creators with interactive series (like “HitStreak”) can find more ways to optimize their fan relationships.

3. Storyful

Screen Shot 2014-08-20 at 4.53.48 PM

What it is: Falling under the “citizen journalism” app category, Storyful focuses on capturing reliable, journalistic content. It gives users the ability to send content out immediately to brands and media outlets. The technology also screens for verified content, making for a reliable news source. Storyful also constantly monitors social media, and its focus on copyright protection and monetization aims to serve both newsrooms and brands alike.

Why it matters: Especially directed at newsrooms getting in on the ground level of a scoop, Storyful can help reporters get a story out fast. That’s important in a day and age when the reporting and editing process has gotten shorter (thanks in large part to social media). Where brands are concerned, Storyful’s social monitoring should make it easier to deliver more targeted content.

4. Tango Channels

Screen Shot 2014-08-20 at 5.03.57 PM

What it is: Tango started as a messaging app. Last June, it launched Tango Channels, a unique component that can help video creators and networks bring content closer to the consumer on mobile. Channel categories run the gamut from entertainment and news to music and lifestyle, featuring big names like Huffington Post, Stylelist, and Dailymotion.

Why it matters: Tango Channels allows for exposure and easy sharing by merging video with social. As Dailymotion’s Cornett noted, mixing communication and video content means more attentive audiences because “watching,” in those cases, becomes a more involved experience. Also, smaller creators who end up working with the likes of Dailymotion and other larger networks will autmatically have a mobile home once they start making content for these bigger companies, thanks to Tango Channels.

5. TouchCast

Screen Shot 2014-08-20 at 4.59.41 PM

What it is: TouchCast allows users to put multiple types of media together on a single, interactive screen. For example, a vlogger can insert elements like social feeds, videos, web-pages, and polls into their videos, which viewers can then interact with while they’re watching the video. This is in addition to an array of production resources previously unavailable to most video creators — from a teleprompter feature to green-screen support.

Why it matters: The fact that TouchCast allows viewers to interact and perform other digital actions while watching videos means it’s actually trying to do something different with video, which largely has been a static medium. Of course the technology feels more appropriate for certain types of content (news, particularly) than others, but in an industry where everyone wants to be a game changer, this one is actually trying to be.

6. Victorious

Screen Shot 2014-08-20 at 5.00.45 PM

What it is: Targeting the creative sect, Victorious wants to help those who already have a digital platform to quickly and painlessly turn it into a mobile app. The company has consulted with a number of top YouTube creators to develop its technology. This has resulted in a mobile app service that promises creators that they will keep “a majority of their ad revenue,” as well as total control over the design and functionality of the app.

Why it matters: As WordPress is to online writers, so can Victorious be for creators seeking a seamless entry into mobile, as it lets them make and own their apps without having to worry about any of the technological aspects. Victorious is also promising control, which is something creators don’t have on platforms like YouTube. At the end of the day, most creators need to diversify their distribution and monetization options, and Victorious can help, not the least of which because of the team it has behind it.

Tags: , , , , , , , , , , , , , , ,


Lesbian Vampires & Kotex: How ‘Carmilla’ Became...


MTV Labs Taps Rapper A$AP Rocky as Creative Director


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries