NATPE Voices: The Biggest Online Video Story of 2013

/ Jan 20, 2014


As part of VideoInk’s media partnership with NATPE for the NATPE || Miami 2014 conference from January 27-29, we are rolling out a custom, panel-style Q&A series this week called “NATPE Voices.” We canvassed a broad collection of smart people on the NATPE board, or scheduled to speak during the conference next week, to get their thoughts on various aspects of the industry. We will publish their answers, for one question per day, through Sunday. Enjoy.

What was the biggest online video story of 2013, and what did it say about the emerging marketplace for made-for-web digital programming?

Michael Kassan, Chairman and CEO, MediaLink:

“The biggest story of last year misses the point. The most important thing in online video is the continuing secular trend of increasing budgets moving to online video. It embodies evolving consumer behavior, reflects the great work content creators like Machinima, Maker [Studios], CNE, and AwesomenessTV are doing, the programming prowess of Netflix, the power of the YouTube platform, the power of higher networks speeds…the list goes on and on. It’s not a story…it’s the story.”

Dan Goodman, Co-Founder, Believe Entertainment Group:

“That now IAB runs the Newfronts for digital video. I felt like this year [the event] turned a corner in terms of interest, attendance, and dialogue. I think it also underscores the convergence around TV and the interest in applying similar metrics to the digital space to spark growth. We need to push the Newfronts closer to a transactional process more akin to the TV world to drive further growth.”

Lori Schwartz, Managing Partner, StoryTech:

“The biggest ‘trend’ in online video for 2013 was the move by many MCNs and content creators to explore distribution opportunities outside of the YouTube ecosystem.

This was led by a number of big industry insiders, including some very high-profile YouTube stars, in an effort to lay some blows against the monopoly of YouTube’s network-building and distribution prowess. For example, Maker Studios bought Blip to expand its distribution capabilities and move beyond YouTube.

In a way, we also saw YouTube fight back, inserting new systems and regulations in place focusing on the relationship between networks and its creators. It’s a very interesting ping-pong game, and there’s no clear end in sight. But in my opinion, it’s always better to have more than one game in town.”

Jordan Levin, Defy Media:

“There is little doubt that the success experienced by Netflix with ‘House of Cards’ was seminal.  The resulting Emmy and WGA nominations (among others) reinforced the emerging sentiment that television is no longer defined by a media platform, but instead by a form of storytelling regardless of distribution mechanism or screen.”

Larry Tanz, CEO, Vuguru:

“I estimate that over $200 million was put into premium scripted originals on the SVOD platforms (‘House of Cards,’ ‘Orange is The New Black’) just over the past year. That’s a game changer, as well as their critical embrace by established content creators (e.g. Netflix’s multiple Emmy nominations, and subsequent win for David Fincher as Best Director). The distinction between a network and platform will continue to erode in 2014.”

Ezra Cooperstein, COO, Fullscreen:

“‘House of Cards’ and Awesomeness TV.

Both examples demonstrated that there was an appetite for premium original content outside of the traditional programming model. Most people understand the success story that is ‘House of Cards,’ but may overlook AwesomenessTV, which was a smart acquisition for DreamWorks Animation. DreamWorks is looking ahead and betting heavily on online video as a space where the studio wants to further develop a strong foothold. While AwesomenessTV is certainly creating great content today, its acquisition by DreamWorks Animation is truly an investment in future opportunities.”

Erin McPherson, Chief Content Officer, Maker Studios:

“The acquisition of AwesomenessTV by DreamWorks was a huge story in 2013, not only on its own merits, but also as a bellwether for the continued convergence of digital and traditional media programming. For anyone under 30, ‘made for web’ is the new mainstream. Great storytelling is no longer bound by the strictures of traditional length or customary release schedules. It’s a world that is both accessible and thrilling for creators of all kinds.”

Tags: , , , , , , , , , , ,

Transparent Jeffrey Tambor

Amazon Rolls Out Transparent Season 2 Early

Virtual reality market to overtake mobile?

A Closer Look at VR and AR’s $1 Billion Year

#TreatmentForAll Facebook

Facebook First-Ever Doc Launches #TreatmentForAll AIDS Awareness...

Andy Forssell Fullscreen

Fullscreen Taps ex-Hulu CEO Andy Forsell to be COO

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
nigel lythgoe

Nigel Lythgoe on DanceOn, Choreography, and Bringing His New...

jukin media launches viral video product for publishers

Jukin Media Inks Content Deal with Sky Q


Amazon UK Fashions Its First Original Series


5 Emerging Book Channels


How Is Online Video Like Game of Thrones? Evolve Media

CraveOnline Bets on Manly Men with LiveOutdoors Revamp

Kin Community

Web Series Wednesday: 5 Shows From Kin Community


Kaltura Helps MotorTrend Go SVOD


Why Google, Disney and Verizon Are Teaming Up to Bring...

Logan Paul The Thinning Legendary Digital Entertainment

Viner Logan Paul Mounting Multi-City Black Friday Promo Tour for...


How YuppTV is Cornering the Expat Streaming Market


National Geographic Rolls Out First Slate of Digital Originals


HorseLifestyle Opens Stable of Streaming Content for Equine Obsessives

Snapchat 2

How Snapchat is Helping Users Discover New Perspectives With...

John Boswell Melodysheep

YouTube Mashup Artist Melodysheep Signs with WME

Kurt Hugo Schneider

Sony Music Orders Kurt Hugo Schneider YouTube Series

Ours to Lose #OursToLose YouTube

How YouTube is Fighting Climate Change with #OursToLose

AT&T A+E Networks

AT+T and A+E Sign Multi-Year Pact for Linear TV, VOD, Mobile and...

Fusion debuting new series on Snapchat Discover

How Snapchat Is Courting Advertisers With Audience Targetting

New York Times Logo

Four Months After Shake-up, New York Times Names a New Video Chief

vox mediaaaaa

Vox Teams Up with Snapchat Discover


Why Otter Media Is Pumping $22 Million Into Crunchyroll


5 Emerging Unboxing Channels

Dunkin Donuts Cakeworks Branded Video

What Makes Branded Video Great?


How Jukin Media’s Wire Helps Users Find Viral Videos...

Elliott Morgan

Vimeo Grabs Another Comedy Special from Elliot Morgan and Supergravity

Machinima Logo

Machinima Hires Don Reilley to Head Brand Partnerships, Preps...

Family Fun Pack Collective Digital Studio CDS

Collective Digital Studio Orders Family Fun Pack YouTube Channel


Nickelodeon’s Noggin Chases Preschool Viewers with New...

Cameron Dallas

Cameron Dallas Signs with Brillstein Entertainment Partners


YouTube Pledges Legal Support for Creators’ Fair Use Claims

Cinedigm Logo

Cinedigm Takes Majority Stake in ConTV

Amazon Studios

Amazon Removes Option Clause as it Unveils Free Cloud-Based...


Why Hollywood is Investing In Tubi TV

Awesomeness Films

Awesomeness Films and Jurassic Party Sign First-Look Deal


Web Series Wednesday: Five Shows From All Def Digital