NATPE Voices: The Biggest Online Video Story of 2013

/ Jan 20, 2014

natpevoiceslogo2

As part of VideoInk’s media partnership with NATPE for the NATPE || Miami 2014 conference from January 27-29, we are rolling out a custom, panel-style Q&A series this week called “NATPE Voices.” We canvassed a broad collection of smart people on the NATPE board, or scheduled to speak during the conference next week, to get their thoughts on various aspects of the industry. We will publish their answers, for one question per day, through Sunday. Enjoy.

What was the biggest online video story of 2013, and what did it say about the emerging marketplace for made-for-web digital programming?

Michael Kassan, Chairman and CEO, MediaLink:

“The biggest story of last year misses the point. The most important thing in online video is the continuing secular trend of increasing budgets moving to online video. It embodies evolving consumer behavior, reflects the great work content creators like Machinima, Maker [Studios], CNE, and AwesomenessTV are doing, the programming prowess of Netflix, the power of the YouTube platform, the power of higher networks speeds…the list goes on and on. It’s not a story…it’s the story.”

Dan Goodman, Co-Founder, Believe Entertainment Group:

“That now IAB runs the Newfronts for digital video. I felt like this year [the event] turned a corner in terms of interest, attendance, and dialogue. I think it also underscores the convergence around TV and the interest in applying similar metrics to the digital space to spark growth. We need to push the Newfronts closer to a transactional process more akin to the TV world to drive further growth.”

Lori Schwartz, Managing Partner, StoryTech:

“The biggest ‘trend’ in online video for 2013 was the move by many MCNs and content creators to explore distribution opportunities outside of the YouTube ecosystem.

This was led by a number of big industry insiders, including some very high-profile YouTube stars, in an effort to lay some blows against the monopoly of YouTube’s network-building and distribution prowess. For example, Maker Studios bought Blip to expand its distribution capabilities and move beyond YouTube.

In a way, we also saw YouTube fight back, inserting new systems and regulations in place focusing on the relationship between networks and its creators. It’s a very interesting ping-pong game, and there’s no clear end in sight. But in my opinion, it’s always better to have more than one game in town.”

Jordan Levin, Defy Media:

“There is little doubt that the success experienced by Netflix with ‘House of Cards’ was seminal.  The resulting Emmy and WGA nominations (among others) reinforced the emerging sentiment that television is no longer defined by a media platform, but instead by a form of storytelling regardless of distribution mechanism or screen.”

Larry Tanz, CEO, Vuguru:

“I estimate that over $200 million was put into premium scripted originals on the SVOD platforms (‘House of Cards,’ ‘Orange is The New Black’) just over the past year. That’s a game changer, as well as their critical embrace by established content creators (e.g. Netflix’s multiple Emmy nominations, and subsequent win for David Fincher as Best Director). The distinction between a network and platform will continue to erode in 2014.”

Ezra Cooperstein, COO, Fullscreen:

“‘House of Cards’ and Awesomeness TV.

Both examples demonstrated that there was an appetite for premium original content outside of the traditional programming model. Most people understand the success story that is ‘House of Cards,’ but may overlook AwesomenessTV, which was a smart acquisition for DreamWorks Animation. DreamWorks is looking ahead and betting heavily on online video as a space where the studio wants to further develop a strong foothold. While AwesomenessTV is certainly creating great content today, its acquisition by DreamWorks Animation is truly an investment in future opportunities.”

Erin McPherson, Chief Content Officer, Maker Studios:

“The acquisition of AwesomenessTV by DreamWorks was a huge story in 2013, not only on its own merits, but also as a bellwether for the continued convergence of digital and traditional media programming. For anyone under 30, ‘made for web’ is the new mainstream. Great storytelling is no longer bound by the strictures of traditional length or customary release schedules. It’s a world that is both accessible and thrilling for creators of all kinds.”

Tags: , , , , , , , , , , ,


AlecShankman_VideoInk_300x250

Digital Dealmakers: Alec Shankman – Shaping the Then, and...

 
Digital video industry news today

News to Know: theAmplify Acquired, Hulu Orders...

 
Allen_Debevoise_300x250_VideoInk

Power Sixer: Allen DeBevoise Continues to Push Third Wave of Media

 
Webby Awards took place last night!

Five Branded Content Takeaways From the Webby Winners

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
YouTube Money

YouTube Cries Uncle: Videos Will Earn Revenue While Content ID...

 
Jonathan Skogmo, Jukin Media

Power Sixer: Meet Jonathan Skogmo, Jukin Media’s King of...

 
DreamWorks Animation

Controlling Interest in AwesomenessTV in NBCUniversal’s...

 
Wet Hot American Summer Netflix

Netflix Orders More ‘Wet Hot American Summer’

 
Judy McGrath Astronauts Wanted

Power Sixer: Meet Judy McGrath, Astronauts Wanted’s Lead...

 
Amina_Canter_VideoInk_300x250

Digital Dealmaker Amina Canter Is Bringing Traditional Chops to...

 
Studio71 Paramount

Digital Influencer Features Make the Majors with...

 
JC_Cangilla_VideoInk_300x250

Who’s the Man Behind Newform Digital’s Many Deals?...

 
Machinima hired James Glasscock as SVP of Strategy and Business Development

Questions & Answers with 2016 Digital Dealmaker James Glasscock

 
Univision Creator Network

Univision Creator Network Now Has Beauty and Fashion Vertical

 
Flula Borg

YouTube Music Star Flula Borg Signs with Studio71

 
Susanne Daniels

Power Sixer: Meet Susanne Daniels, the Force Behind YouTube Originals

 
JimmyMaymann

Power Sixer: Meet AOL’s Global Kingpin Jimmy Maymann

 
Dealmakers2016_600x250

Introducing the 2016 Digital Dealmakers

 
kendall_rhodes01

Dealmakers 2016: Kendall Rhodes from Untitled Entertainment

 
PowerSixer2016

Introducing the 2016 Power Sixers!

 
FilmStruck

Turner Teams with Criterion for FilmStruck SVOD Service...

 
Jason Goldberg STX Entertainment

STX Taps ‘Punk’d’ Creator Jason Goldberg to...

 
oculus for consumers

How quickly will online video transition to VR?

 
Bret Easton Ellis Fullscreen

‘American Psycho’ Author Bret Easton Ellis Signs Up...

 
Netflix_new

Netflix Begins Production on ‘Okja,’ Sparks...

 
walkinthewoods3-xlarge

Amazon Signs Multi-Year Output Deal with Broad Green Pictures

 
DollarsMoving_VideoInk_300x250

Why Getting TV Dollars to Go Online Is Easier Than You Think

 
INTX_300x250_VideoInk

Why Disruption Is the New Best Friend of the Online Video and TV...

 
Tyler James Williams RePlay New Form Digital Go90

Ex-‘Everybody Hates Chris’ Star Talks Going Mobile...

 
All Def Digital

All Def Digital Launches In-House Creative Agency Targeting...

 
Facebook Live Cafe Latte Tastemade 2

Because It’s Facebook, Stupid: Why Facebook Live is...

 
TrevorStevens_VideoInk_300x250

‘Rock Steady Row’ Feature Gets Picked Up By SUPERGRAVITY

 
Bryan Cranston, Eric Berger, Kate Bosworth and Dennis Quaid at Crackle’s upfront presentation held at the New York City Center on April 20, 2016.

Crackle Unveils Originals Slate, ‘Break-Free’ and...

 
NathanBrown_VideoInk_300x250

Nathan Brown Lands at Discovery Digital Networks

 
RYOT

AOL Acquiring VR Studio RYOT to Bring Immersive Video to...

 
Abrams_Talent_300x250

Abrams Artists Adds Two Talent To Alt Programming Roster

 
Seeso_Logo_VideoInk_300x250

NBC’s Seeso Looks to Boost Audience Via Amazon Prime Deal

 
Tidal

Tidal Announces New Original Series With BET —...

 
Microsoft Pulse

Microsoft Wants Companies to Take Video Pulse to Measure Engagement

 
SawyerHartman_200x200

Exclusive: Sawyer Hartman Signs with Untitled Entertainment