NATPE Voices: Who’s ‘Killing It’ in Online Video?
Who is demonstrating remarkable success and innovation in the online video space right now?
Michael Kassan, Chairman and CEO, MediaLink:
“The great success stories of 2013 include companies like Awesomeness TV and Conde Nast Entertainment – world class content creators who are building true diversified media businesses (or expanding existing media businesses) leveraging this new distribution medium. This is a trend we expect to see continue in 2014 and we’ll think you’ll see these two companies at the head of the pack.”
Jordan Levin, Defy Media:
“Putting aside our company, I believe success and innovation in the online video space is largely being driven by a new category of “buyers” competing for pay-TV subscriber dollars like Netflix, Amazon, Hulu, and Xbox Entertainment Studios.”
Lori Schwartz, Principal, StoryTech:
“I think we all appreciate the efforts behind the ‘data-driven programming’ that Netflix is focused on — leveraging the data around their audience’s consumption habits and creating programming to satisfy those trends.
This isn’t a new concept but certainly the most high profile example of it in practice. Amazon Studios, a potential Netflix competitor in the SVOD and online original programming space, is also doing a great job crowdsourcing its ‘pilot season.’ It’s a great way to generate interest around shows before they fully go to market — using the same ‘data’ that they solicit in the form of feedback to determine what they fund.”
Larry Tanz, CEO, Vuguru:
“Netflix has pulled out in front with programming that is actually driving subscriptions. Amazon has moved quickly out of the gate and I do believe that their series will eventually drive subscription as well. Frequency is a video platform/app worth keeping an eye on as well.”
Ezra Cooperstein, COO, Fullscreen:
“The Fine Bros. and Buzzfeed. Both possess a maniacal understanding of what type of content resonates with audiences, and have demonstrated expertise in tapping into a world where sharing drives distribution. The ongoing growth of social media makes understanding what to produce and how to syndicate content mandatory for success — and these guys are reinventing the rules.”
Erin McPherson, Chief Content Officer, Maker Studios:
“Netflix has done a remarkable job with its original programming initiatives. Not only is it great to watch, its birthed a new catchphrase as industry types ask each other, “What’s your ‘House of Cards?”
At the other end of the spectrum, ultra short-form social video platforms like Vine and Instagram are fostering amazing creativity. I have to also mention that brands continue to be key players in driving innovation in the space. The most recent Old Spice campaign featuring overprotective moms being just one example.”
Check back as we continue adding thoughts about this topic, and others, throughout the week as part of our “NATPE Voices” series. If you haven’t registered to attend NATPE (which is next week!), you can do so here. Or you can subscribe to VideoInk’s newsletter (via the homepage), through which we are offering a special discount!Tags: Defy Media, Jordan Levin, Larry Tanz, Lori Schwartz, NATPE, NATPE Voices, Q&A, StoryTech, Vuguru