NATPE Voices: Who’s ‘Killing It’ in Online Video?

/ Jan 21, 2014

natpevoiceslogo2

Who is demonstrating remarkable success and innovation in the online video space right now?

Michael Kassan, Chairman and CEO, MediaLink:

“The great success stories of 2013 include companies like Awesomeness TV and Conde Nast Entertainment – world class content creators who are building true diversified media businesses (or expanding existing media businesses) leveraging this new distribution medium. This is a trend we expect to see continue in 2014 and we’ll think you’ll see these two companies at the head of the pack.”

Jordan Levin, Defy Media:

“Putting aside our company, I believe success and innovation in the online video space is largely being driven by a new category of “buyers” competing for pay-TV subscriber dollars like Netflix, Amazon, Hulu, and Xbox Entertainment Studios.”

Lori Schwartz, Principal, StoryTech:

“I think we all appreciate the efforts behind the ‘data-driven programming’ that Netflix is focused on — leveraging the data around their audience’s consumption habits and creating programming to satisfy those trends.

This isn’t a new concept but certainly the most high profile example of it in practice. Amazon Studios, a potential Netflix competitor in the SVOD and online original programming space, is also doing a great job crowdsourcing its ‘pilot season.’ It’s a great way to generate interest around shows before they fully go to market — using the same ‘data’ that they solicit in the form of feedback to determine what they fund.”

Larry Tanz, CEO, Vuguru:

“Netflix has pulled out in front with programming that is actually driving subscriptions. Amazon has moved quickly out of the gate and I do believe that their series will eventually drive subscription as well. Frequency is a video platform/app worth keeping an eye on as well.”

Ezra Cooperstein, COO, Fullscreen:

“The Fine Bros. and Buzzfeed. Both possess a maniacal understanding of what type of content resonates with audiences, and have demonstrated expertise in tapping into a world where sharing drives distribution. The ongoing growth of social media makes understanding what to produce and how to syndicate content mandatory for success — and these guys are reinventing the rules.”

Erin McPherson, Chief Content Officer, Maker Studios:

“Netflix has done a remarkable job with its original programming initiatives. Not only is it great to watch, its birthed a new catchphrase as industry types ask each other, “What’s your ‘House of Cards?”

At the other end of the spectrum, ultra short-form social video platforms like Vine and Instagram are fostering amazing creativity. I have to also mention that brands continue to be key players in driving innovation in the space. The most recent Old Spice campaign featuring overprotective moms being just one example.”

Check back as we continue adding thoughts about this topic, and others, throughout the week as part of our “NATPE Voices” series. If you haven’t registered to attend NATPE (which is next week!), you can do so here. Or you can subscribe to VideoInk’s newsletter (via the homepage), through which we are offering a special discount!

Tags: , , , , , , , ,


zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO