NATPE Voices: The Biggest Online Video Story of 2013 | VideoInk

NATPE Voices: The Biggest Online Video Story of 2013

/ Jan 20, 2014

natpevoiceslogo2

As part of VideoInk’s media partnership with NATPE for the NATPE || Miami 2014 conference from January 27-29, we are rolling out a custom, panel-style Q&A series this week called “NATPE Voices.” We canvassed a broad collection of smart people on the NATPE board, or scheduled to speak during the conference next week, to get their thoughts on various aspects of the industry. We will publish their answers, for one question per day, through Sunday. Enjoy.

What was the biggest online video story of 2013, and what did it say about the emerging marketplace for made-for-web digital programming?

Michael Kassan, Chairman and CEO, MediaLink:

“The biggest story of last year misses the point. The most important thing in online video is the continuing secular trend of increasing budgets moving to online video. It embodies evolving consumer behavior, reflects the great work content creators like Machinima, Maker [Studios], CNE, and AwesomenessTV are doing, the programming prowess of Netflix, the power of the YouTube platform, the power of higher networks speeds…the list goes on and on. It’s not a story…it’s the story.”

Dan Goodman, Co-Founder, Believe Entertainment Group:

“That now IAB runs the Newfronts for digital video. I felt like this year [the event] turned a corner in terms of interest, attendance, and dialogue. I think it also underscores the convergence around TV and the interest in applying similar metrics to the digital space to spark growth. We need to push the Newfronts closer to a transactional process more akin to the TV world to drive further growth.”

Lori Schwartz, Managing Partner, StoryTech:

“The biggest ‘trend’ in online video for 2013 was the move by many MCNs and content creators to explore distribution opportunities outside of the YouTube ecosystem.

This was led by a number of big industry insiders, including some very high-profile YouTube stars, in an effort to lay some blows against the monopoly of YouTube’s network-building and distribution prowess. For example, Maker Studios bought Blip to expand its distribution capabilities and move beyond YouTube.

In a way, we also saw YouTube fight back, inserting new systems and regulations in place focusing on the relationship between networks and its creators. It’s a very interesting ping-pong game, and there’s no clear end in sight. But in my opinion, it’s always better to have more than one game in town.”

Jordan Levin, Defy Media:

“There is little doubt that the success experienced by Netflix with ‘House of Cards’ was seminal.  The resulting Emmy and WGA nominations (among others) reinforced the emerging sentiment that television is no longer defined by a media platform, but instead by a form of storytelling regardless of distribution mechanism or screen.”

Larry Tanz, CEO, Vuguru:

“I estimate that over $200 million was put into premium scripted originals on the SVOD platforms (‘House of Cards,’ ‘Orange is The New Black’) just over the past year. That’s a game changer, as well as their critical embrace by established content creators (e.g. Netflix’s multiple Emmy nominations, and subsequent win for David Fincher as Best Director). The distinction between a network and platform will continue to erode in 2014.”

Ezra Cooperstein, COO, Fullscreen:

“‘House of Cards’ and Awesomeness TV.

Both examples demonstrated that there was an appetite for premium original content outside of the traditional programming model. Most people understand the success story that is ‘House of Cards,’ but may overlook AwesomenessTV, which was a smart acquisition for DreamWorks Animation. DreamWorks is looking ahead and betting heavily on online video as a space where the studio wants to further develop a strong foothold. While AwesomenessTV is certainly creating great content today, its acquisition by DreamWorks Animation is truly an investment in future opportunities.”

Erin McPherson, Chief Content Officer, Maker Studios:

“The acquisition of AwesomenessTV by DreamWorks was a huge story in 2013, not only on its own merits, but also as a bellwether for the continued convergence of digital and traditional media programming. For anyone under 30, ‘made for web’ is the new mainstream. Great storytelling is no longer bound by the strictures of traditional length or customary release schedules. It’s a world that is both accessible and thrilling for creators of all kinds.”

Tags: , , , , , , , , , , ,


aereo

Broadcasters Win Nationwide Preliminary Injunction Against Aereo

oculus_alist

Oculus Rift Movie ‘Zero Point’ Coming This Month

devin supertramp

Turkish Airlines to Fly Devin Supertramp and Other YouTubers...

Screen Shot 2014-10-23 at 2.42.57 PM

Tumblr’s New Video Player ‘Works. Finally.’

JukinMedia

Jukin Media Signs with WME

fremantlemedia

FremantleMedia Makes Branded Content Hire

NewsToKnow

Thursday 10.23.14: News to Know

CokeVsPepsi

Coke vs. Pepsi: Which Wins on YouTube?

VideoElephant

Video Content Exchange VideoElephant Raises $1M to Expand into US

VIS_MagnetMedia

Magnet Media Hires Another Director of Business Development

logo_nytvf_color

NYTVF Launches Production Arm to Help Indie Creators Land Series Deals

complex3

Complex Media Unwraps Vertical-Focused YouTube MCN

Lexus Short Films

Latest Lexus Short Films to Exclusively Premiere on Twitter

Netflix Bloodline

Netflix Sets Premiere Date for Kyle Chandler-Starring...

WSW_11

Web Series Wednesday: Seriously Out There

Screen Shot 2014-10-22 at 4.25.14 PM

FIRST LOOK: Tiffany Shlain’s ‘The Future Starts...

Rokuapp

Roku Raises $25M as Connected-TV Space Heats Up

ooyala_02

6 Money-Making Lessons from Ooyala for Your Online Videos

Walking_Streets

StudioNow Buys Bluwave Productions

NewsToKnow

Wednesday 10.22.14: News to Know

Bill Burr

Netflix Orders Animated Comedy Series from Bill Burr and Vince Vaughn

Screen Shot 2014-10-22 at 10.56.04 AM

YouTubers The Slow Mo Guys Will Slow Down New Rovio Game...

mondo media fusion TV

Animation MCN Mondo Media to Make TV Series for Fusion

Screen Shot 2014-10-22 at 10.27.04 AM

YouTuber Todrick Hall Lands Docu-Series with MTV

Jeremy Lin Whistle Sports

Whistle Sports Sets Up Basketball Vertical

Beachfront_Media

Beachfront Builder Now Supports Chromecast, Fire TV, Apple TV

Yahoo_new

Video Remains a Focus for Yahoo, Which Beat Q3 Earnings Expectations

ouija_alist2

Universal Is First to Have Sponsored Promotion On Snapchat

Justice League

Warner Bros. Unveils Development Slate from New Digital Studio

kian_lawley

O2L Star Kian Lawley Goes ‘Missing’ as Part of...

watching-laptop

Total Digital Video Viewership Is Way Up (Study)

Screen Shot 2014-10-21 at 1.15.28 PM

You Can Now Download Mr. Weebl’s Greatest Hits Collection

PBS

PBS Names Don Wilcox VP of Digital Marketing and Services

Channel Frederator Network

Channel Frederator Network Grows to 11.6M Subscribers

NewsToKnow

Tuesday 10.21.14: News to Know

Screen Shot 2014-10-21 at 11.40.14 AM

Pro Snowboarder Documentary ‘Shredbots’ Now on Vimeo

social video

Vdopia Launches Programmatic Marketplace for Mobile Video Ads

Screen Shot 2014-10-21 at 11.07.44 AM

WWE’s Animated Web Series for Kids Is Coming to Nickelodeon