Startup Spotlight: TouchCast Changes Video Recording with an iPad

/ Jul 2, 2013

TouchCast6

Nestled in Manhattan’s West Village, a small team led by Charley Miller, Erick Schonfeld, and Edo Segal have created an iPad app that they think will revolutionize how web video is created and experienced.

In terms of web video creators, Schonfeld sees “two types of people — the people who are already using video and we are providing this really amazing authoring tool for them and those who are just starting from the social web and want to share their web experience in video.”

TouchCast is designed to help each group with what they’re calling video apps, or “vApps.” It basically means adding chyrons, YouTube videos, websites, Google maps, and other on-screen graphics to videos, just like broadcast news, but without the giant production team. And because it’s the web, vApps are all interactive.

Users can watch these interactive videos right in the app, or on TouchCast’s website, which supports Chrome and Safari browsers. The videos can also be exported to YouTube, though in-video interactivity won’t work. “People who are active on YouTube will see a lot of benefit from the iPad platform because there’s so much value embedded in the app,” Schonfield explains. “A lot of the features we have built into the app for free are paid apps in the iTunes store.” The hope here is that these additional capabilities will convince users on YouTube to download TouchCast and use it to create, watch, and share videos.

The TouchCast app enables users to shoot from the front and back cameras, so vloggers can add vApps by themselves while they’re recording, or put production in the hands of an assistant. This signals another element of the TouchCast plan: How it can be used by news organizations and other media companies for professional reporting and other types of video content creation. In fact, TouchCast’s co-founders want to license its technology to broadcast outlets.

The company plans to launch desktop apps by the fall, which would make it possible for media companies and other creators to shoot from a studio as well as do on-field reporting via the iPad.

As for how the startup plans to monetize the platform, TouchCast might move to a freemium model down the road, where additional filters, storage, and other features could come for an extra charge.

It’s easy to see how TouchCast could change web video, especially considering the wealth of vloggers currently dominating the YouTube ecosystem. But that’s long-term. Right now, take a minute or two to see what the service is capable of.

Tags: , , , , , , , , , , , , , , ,


Comic-Con Logo

Five Virtual Reality Experiences At Comic-Con

 
YouTube Logo

YouTube Releases Viewership Data for Political Convention Live Streams

 
Maker Studios Mickey Disney

Disney Not the Happiest Place on Earth for Maker Studios

 
Amazon Logo

Amazon’s Cash Flow Increases 42% to $12.7 billion; India...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Kevin Hart Laugh Out Just for Laughs

Kevin Hart Options 10 Pitches for Laugh Out Lound VOD Channel

 
Notorious B.I.G. Turner TBS

The Notorious B.I.G.’s Raps Coming to Life in TBS Digital Series

 
Fullscreen Keeping Score

Fullscreen Going to Olympics with ‘Keeping Score’...

 
Gilmore Girls Netflix

Netflix TCA Wrap: New Motown Series, 9 Premiere Dates (incl....

 
Life is Strange Legendary Digital Studio Square Enix

Legendary Digital Studios Adapting ‘Life is Strange’...

 
Facebook Thumbs Up Like

Facebook Q2 Report: 1.7B Monthly Users, $6.44B in Revenue,...

 
PewDiePie 3-2-15

YouTuber Pew Die Pie Made $8M in 2015

 
Miss 2059 Origin Story

Anna Akana’s Origin Story for Her Go90 Series ‘Miss...

 
dailymotion

Dailymotion in Critical Condition One Year After Vivendi Acquisition

 
Warner Music Group WMG Vadio

Warner Music Group Closes Deal with Vadio (Not Vevo)

 
Abrams Artists Entrepreneur Magazine

Why Abrams Artists Opened an In-House Digital Production Studio

 
Kevin Conroy MGM

MGM Hires Univision’s Kevin Conroy as President of Digital...

 
Telemundo

YouTube and Telemundo Open Pop-Up Space in Miami

 
DigitalCabana_ep2_VideoInk_300x250

Digital Cabana — Peter Csathy and Jocelyn Johnson Talk...

 
AwesomenessTV Logo Awesomeness

AwesomenessTV Targeting British Youth with ITV Deal

 
American Crime Story FX Netflix

Netflix Gets ‘Blame,’ ‘American Crime...

 
Verizon Yahoo

It’s Official: Verizon Buying Yahoo for $4.83B in Cash

 
Tiesto

Summer Music Festivals and Branded Content

 
Al Roker

Roker Media Partners with HooplaHa on Live Streaming Originals Slate

 
Campus Insiders Twitter

Twitter to Live Stream 300 College Sporting Events via Campus...

 
Comic-Con Logo

Circa Teams with Defy Media’s Clevver for Comic-Con Coverage

 
International Drone Racing Association ESPN

Drone Racing Gets Dedicated Streaming Channel Drone TV

 
DavidLoker_VideoInk_300x250

Amazon and Netflix Alum David Loker Heads to Ayzenberg

 
AndrewGraham_VideoInk_300x250

CAA Grabs Andrew Graham from Big Frame; Retains Clients as Agent Rep

 
Machinima Logo

Machinima Takes China with Sohu Partnership

 
Periscope is Twitter's live-streaming video app

Periscope Adding New Watch and Discovery Features

 
Transformers Combiner Wars Machinima

Machinima Reveals Voice Cast & Trailer for...

 
AmazonBox

Amazon Unveils 2016 Comedy Pilot Season

 
Ana Kasparian The Young Turks

The Young Turks’ Ana Kasparian Talks Puke, Vitriol &...

 
Algorhythm New Form Digital Above Average Craig Benzine WheezyWaiter

What Above Average Plans to Do with $15M in Funding from Turner...

 
Adam Sandler Ridiculous Six Netflix

Adam Sandler Teams with Oscar-Winner Jennifer Hudson for Netflix...

 
VideoAd_1

Video Is Not The Answer (But Great Video Might Be)

 
Twitter

Twitter and NBA Partner on Two New TV-Style Shows

 
BuzzFeed Tasty

BuzzFeed’s ‘Tasty’ Stays Atop Cross-Platform...

 
Reelio Logo

Reelio Greenlight Serves Up Brand-Ready Influencer Project Database

 
Kalel Kin Community

Kin Community Coming to Australia