Startup Spotlight: TouchCast Wants to Change Web Video - VideoInk
 
 

Startup Spotlight: TouchCast Changes Video Recording with an iPad

/ Jul 2, 2013

TouchCast6

Nestled in Manhattan’s West Village, a small team led by Charley Miller, Erick Schonfeld, and Edo Segal have created an iPad app that they think will revolutionize how web video is created and experienced.

In terms of web video creators, Schonfeld sees “two types of people — the people who are already using video and we are providing this really amazing authoring tool for them and those who are just starting from the social web and want to share their web experience in video.”

TouchCast is designed to help each group with what they’re calling video apps, or “vApps.” It basically means adding chyrons, YouTube videos, websites, Google maps, and other on-screen graphics to videos, just like broadcast news, but without the giant production team. And because it’s the web, vApps are all interactive.

Users can watch these interactive videos right in the app, or on TouchCast’s website, which supports Chrome and Safari browsers. The videos can also be exported to YouTube, though in-video interactivity won’t work. “People who are active on YouTube will see a lot of benefit from the iPad platform because there’s so much value embedded in the app,” Schonfield explains. “A lot of the features we have built into the app for free are paid apps in the iTunes store.” The hope here is that these additional capabilities will convince users on YouTube to download TouchCast and use it to create, watch, and share videos.

The TouchCast app enables users to shoot from the front and back cameras, so vloggers can add vApps by themselves while they’re recording, or put production in the hands of an assistant. This signals another element of the TouchCast plan: How it can be used by news organizations and other media companies for professional reporting and other types of video content creation. In fact, TouchCast’s co-founders want to license its technology to broadcast outlets.

The company plans to launch desktop apps by the fall, which would make it possible for media companies and other creators to shoot from a studio as well as do on-field reporting via the iPad.

As for how the startup plans to monetize the platform, TouchCast might move to a freemium model down the road, where additional filters, storage, and other features could come for an extra charge.

It’s easy to see how TouchCast could change web video, especially considering the wealth of vloggers currently dominating the YouTube ecosystem. But that’s long-term. Right now, take a minute or two to see what the service is capable of.

Tags: , , , , , , , , , , , , , , ,


Amazion_alist

Amazon May Introduce Ad-Supported Video Service

hulujaymohr2

EXCLUSIVE: Jay Mohr and Believe Entertainment’s Game Show...

SmashUp

EXCLUSIVE: Astronauts Wanted Enlists YouTube, Vine Stars to Help...

Beargrllys

Bear Grylls to Launch YouTube Channel with Barcroft Media

Pitbull_01

Pitbull Unveils Two YouTube Series with Endemol Beyond

cricket world cup

REPORT: ESPN Might Go Over-the-Top for 2015 Cricket World Cup

NewsToKnow

Monday 11.24.14: News to Know

vidible

EXCLUSIVE: Vidible Launches Flashlight to Spot Fraudulent Video...

Screen Shot 2014-11-23 at 9.57.34 PM

5 Emerging Cooking Channels on YouTube

NetFlix

Netflix Nabs Tina Fey’s ‘Unbreakable Kimmy...

JessicaJones1_DD

Who Will Play Jessica Jones for Netflix and Marvel?

house_of_robots

CDS Sets Companion Series to James Patterson’s Next Novel...

YouTubeChristmas

5 Reasons Brands Should Use YouTube This Holiday Season

NewsToKnow

Friday 11.21.14: News to Know

Peabody Awards

Peabody Awards Want More Digital Submissions

aereo

Aereo Files for Chapter 11 Bankruptcy

jukinmediafailarmy

Fox Orders Unscripted TV Series Based on Jukin Media’s...

Screen Shot 2014-11-20 at 3.28.02 PM

Dubai Media Launches Sports-Focused SVOD Service

Screen Shot 2014-11-20 at 12.13.26 PM

FIRST LOOK: Yahoo’s Basketball Comedy ‘Sin City...

Interstellar_02

Google and ‘Interstellar’ Want You to Take Part in...

cracklelogo

Crackle Will Be Home to Another Feature Film, ‘The...

AmazonBox

Amazon’s ‘Mozart in the Jungle’ to Debut in December

MaxandRuby

Kin Community to Manage Nelvana’s ‘Max &...

LastChanceKitchen

Bravo’s ‘Top Chef’ Web Spinoff to Debut New Season

Hungergames_01

Why Lionsgate Embraced YouTube to Promote ‘The Hunger...

NewsToKnow

Thursday 11.20.14: News to Know

netflixyoutube

Netflix and YouTube Still Hog Bandwidth in North America

Pluto_02

Pluto TV Raises $13M to Continue Building TV-Like Video Service

YouTubeMusic

YouTube to Bring Back Music Awards in 2015 — with Some Changes

newfronts

IAB Unveils 2015 Newfronts Lineup, with Newcomers Fullscreen,...

Shared_Ads

5 Most-Shared Video Ads in 2014 Still Draw from World Cup

longmire_01

Netflix Saves Another TV Show, Orders Season 4 of...

WSW_17

Web Series Wednesday: What’s Really Going On

netflixyoutube

Content Exec Kelly Merryman Jumps from Netflix to YouTube

Screen Shot 2014-11-19 at 4.16.03 PM

WATCH THIS: Newsy Goes Interactive to Teach You About War & Money

FactoryMade

Japan’s Mitsui Puts Stake in Media Incubator FactoryMade

Screen Shot 2014-11-19 at 12.33.06 PM

Xiaomi Invests $300 Million in Video Platform iQiyi

Zoella1

Oxygen, Trium Developing Docu-Series About StyleHaul Vloggers