Swoozie Tells How to Teach Not Preach on ‘Ear Biscuits’

/ May 2, 2014


Rhett & Link impressed Adande Thorne, better known by his YouTube persona, Swoozie, on this week’s “Ear Biscuits” by picking up on his ultimate, vlogging goal.

In addition to entertaining, animating, and telling a funny story, Thorne wants to send a positive, influential message through all of his anecdotal videos (okay, most of them—other times, a funny story is just a funny story). However, having a preachy attitude will not get you views on YouTube. So Thorne takes a different approach.

“We have sixteen seconds [in YouTube videos],” he explained. “In the first sixteen seconds, you have to say something that grabs [your audience].” In this way, Thorne makes sure people don’t stray from his videos after the initial click. By the end of the video, he’s hit his viewers with a message, and they didn’t even notice.

“If I have a voice, I want it to be somewhat positive, where I think about the consequences [of my actions],” he said. He tries to put this idea in his videos, “sometimes in overtones, sometimes undertones.” For example, in his video where three women invited him to engage in a foursome, he mentioned that though he wanted to jump into action, he took a step back and conceived of the fallout first, ultimately allowing him to take a different course of action.

This leads to email responses from his audience, in which fans tell Thorne about actions of their own that they thankfully second-guessed because they thought of that very video. “Those are the kinds of stories I love hearing,” Thorne affirmed, “because I know [my videos] are affecting people.”

Ultimately, that’s what Thorne aims to do. In a world where there are “lots of not so great influences in music and on TV,” he “cares” about his subscribers, which is important when you’re a vlogger, a creative form that requires giving your authentic self to your audience. “When I’m telling [my viewers] these things, I’m trying to effect [their] lives.” He does this by giving advice that he believes, for instance, will help viewers achieve long-term relationships and not just one night stands.

With the hope to “challenge people through [his] videos to be the best person they can be,” Thorne uses the same secret employed by the likes of Mary Poppins. “A spoonful of sugar makes the medicine go down,” and in Thorne’s case, the sugar is his entertaining tales marked by fun animation, while the medicine take the form of his life lessons.

To hear more on the roots of Thorne’s drive to inspire, tune into his interview on “Ear Biscuits with Rhett & Link.”

Tags: , , , , ,


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...