Director Credits YouTube for Box-Office Success

/ Oct 29, 2014


This article originally appeared on The Daily Dot

By Allen Weiner

As the credits for his film “Taking It Back” rolled at the Austin Film Festival, filmmaker Andreas Schmied rose from his seat beaming from ear to ear.

The road from writing and directing his first feature, a commercial success in his native Austria, to being featured at a popular film festival, was one partially fueled by Schmied’s strong social media presence. Using YouTube, Twitter, and Facebook to promote himself and reveal his strong, politically charged personality has not only led to a dedicated following, it’s made him a community-building maven in Austria. But being a social media guru is not always easy for folks whose talents are geared to the arts.

“I picked up social media skills with the release of my movie,” Schmied told the Daily Dot. “Since it was seen as new ground in Austria, the government made a panel and invited me to speak about it. It was to tell others what new resources they had to connect to others.”

As an up-and-coming filmmaker, short on marketing dollars and long on ambition, Schmied knew that it was crucial to build a community to spread the word about his film in order to gain traction when it debuted in 2013. He had toyed with social media in some of his previous work as an editor, but it was well before the era of Facebook and Twitter.

Schmied plan was to slowly build. “I started to vlog, tweet, and post on various websites,” he said. “I started to get in touch with the community, and it worked because we became the second highest grossing movie in Austria last year. Also, the movie took fourth place on iTunes. I think this was due to the social media work I did.”

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