Geico Made YouTube Ads That You Wouldn’t Skip Even If You Could
This article originally appeared in The Daily Dot
By Rae Votta
For YouTube obsessives, it’s the longest five seconds in the world.
Videos with pre-roll advertising enabled force viewers to wait out the first five seconds before they can click the skip ad button and move on to the content. Because people usually click, most ads, which are often recycled TV spots instead of digital-only version, have little chance of getting to the meat of the promotion or imparting any important information.
Geico has figured out how to beat the system.
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