How Megan MacKay Turned YouTube Makeup Tutorials into a Talking Point

/ Oct 17, 2014

MeganMacKay

This article originally appeared on The Daily Dot

By Audra Schroeder

Last month, Megan MacKay posted a video to her YouTube page in which she offered a “Ray Rice-inspired makeup tutorial.” Yes, the title might make you hesitant to click, but in the span of just three minutes, MacKay breaks down the NFL’s domestic violence problem and the culture of victim-blaming while applying foundation. The video now has more than 2 million views.

The 22-year-old Toronto writer and comedian has developed a very specific approach to her YouTube videos. They often present themselves as makeup, beauty, or food tutorials, then dive deeper into a topic in the news that week, pairing satire with a feminist or political take on the issue. MacKay has taken on Hobby Lobby, Nine West’s “husband hunting” shoes campaign, and Urban Outfitter’s tasteless Kent State sweatshirt. She applied to be Cambridge University’s Doctor of Chocolate. Most recently, she addressed Celebgate under the guise of a Thanksgiving recipe tutorial.

We asked MacKay a bit more about walking the line between satire and sincerity in her videos.

I’m wondering how you decided to use makeup tutorials to talk about more important issues. How did that become your way into the discussions?

I’m an “SNL” junkie, so the idea of creating a “parody of the medium”-style channel was really appealing to me. “SNL”’s a TV show that makes fun of the stuff you see on TV, including commercials, game shows, soap operas, and the 6 o’clock news. If you watch makeup tutorials on YouTube, it logically follows that you would watch parodies of makeup tutorials on YouTube. The medium is the message, and all that jazz. Long story short: Marshall McLuhan’s ghost came to me in a dream and told me to do this. Spoooooooky. (Totally kidding.)

Enjoy the rest of this interview here.

More from our friends at The Daily Dot:

Tags: , , , ,


aap-rocky

MTV Labs Taps Rapper A$AP Rocky as Creative Director

 
CableCross

FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal

 
lights-out-shoot-blackbox-tv-collab

Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

 
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
storyful-marketplace

Storyful Launches Viral Video Marketplace

 
lyor-cohen-youtube-music

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...

 
alpha-legendary-digital

Legendary Digital Reveals Alpha Subscription Service Launch...

 
time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...