MiTu Makes Name for Itself in Latino Creative Community
This article originally appeared in The Daily Dot
By Rae Votta
With a startling view of all of Los Angeles, Maiah Ocando and Daniel Fernandez, two of the most popular and influential Latino digital stars, are getting a crafting lesson at a private house in Bel Air, surrounded by cameras.
Liz Rangel is the 20-something mastermind behind the Craftingeek channel with 1.5 million subscribers, but this is her first trip to LA. And if you don’t speak Spanish, it might be difficult to follow along with her tutorials unless you turn on captions.
According to a report by marketing firm 360i, Hispanic influencers are 37% more likely than the general population to publish content to the web, and they are highly motivated by cultural ties to share content online, especially in Spanish. Additionally, according to a Univision Consumer Insights Research report, Hispanic millennials feel a strong desire to remain connected to their cultural heritage, through language and other means. However, at the top-tier multi-channel networks like Maker Studios or Fullscreen, Spanish-speaking or Latino creators aren’t taking center stage.
Luckily, digital network MiTu is filling in the gaps.
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Tags: Craftingeek, daniel fernandez, Hispanic, Latino, maiah ocando, MCN, MiTu, MiTu Networks, The Daily Dot, YouTube Creators